An introduction to Twitter by John Weet

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Presented at the CIPR Wessex Social Media fast facts workshop on 22nd July 2009

Transcript of An introduction to Twitter by John Weet

@Johnweet@JohnweetDay 293

Ranked 156,484 (top 2%)

Following 261

Followers 228

Updates 369

AgendaAgendaAgendaAgenda What is Twitter? What is it for? Some conventions Who should I follow? Why would people follow me? Desktop Applications Mobile applications Breaking news Twitter mistakes

What is twitter?What is twitter?What is twitter?What is twitter?

The twitter king! 2,859,525 followersThe twitter king! 2,859,525 followersThe twitter king! 2,859,525 followersThe twitter king! 2,859,525 followers

What is it for?What is it for?What is it for?What is it for?

Twitter statsTwitter statsTwitter statsTwitter statsFastest Growing Member Community Destinations in February 2009

RANK Site Feb 08 Feb 09 % growth

1 Twitter.com 475,000 7,038,000 1382%

2 Zimbio 809,000 2,752,000 240%

3 Facebook 20,043,000 65,704,000 228%

4 Multiply 821,000 2,394,000 192%

5 Wikia 1,381,000 3,758,000 172%source: Nielsen NetView, 2/09, U.S., Home and Work

Unique Visitors to Twitter.com by Age Demographic

Age Group Unique Audience Composition %

2-17 250,000 3.6

18 - 24 ** **

25 - 34 1,379,000 19.6

35 - 49 2,935,000 41.7

55+ 1,165,000 16.6

65+ 477,000 6.8

source: Nielsen NetView, 2/09, U.S., Home and Work**These demographics have insufficient sample sizes

ConventionsConventionsConventionsConventions @username (addresses message to or

references a person) D username (direct message to a person) #referenceterm (allows for searching) #followfriday (use this hash tag on Fridays to

recommend people) Rt @username (broadcasts somebody else’s

message to your network)

How to find people to followHow to find people to followHow to find people to followHow to find people to follow Twitter search on subject or tag Follow somebody Who else follows them Who do they follow Who follows you

Why I use twitterWhy I use twitterWhy I use twitterWhy I use twitter Client suggestion Connect with people Track client mentions Learn Breaking news Amusement

Who do I follow?Who do I follow?Who do I follow?Who do I follow?

Why would I not follow– High volume– Too many @messages– Not relevant– An obvious autofollow

FollowersFollowersFollowersFollowers

People follow for any number of reasons

Sometimes hard to understand why

Spam followersSpam followersSpam followersSpam followers I can get you thousands of followers (so what

and why have you only got 300?) Contact me for a good time I can help you make $1000’s Buy my stuff, buy my stuff, buy my stuff

Why people follow youWhy people follow youWhy people follow youWhy people follow you

Desktop applicationsDesktop applicationsDesktop applicationsDesktop applications Twitterfeed Twittergadget Tweetdeck Hoot suite Twhirl Seesmic

Seesmic DesktopSeesmic DesktopSeesmic DesktopSeesmic Desktop

Bit.lyBit.lyBit.lyBit.ly

Mobile applicationsMobile applicationsMobile applicationsMobile applications Tweetie UberTwitter Ping.fm Dabr

Breaking newsBreaking newsBreaking newsBreaking news

Plane crash on the Potomac

Terrorist attacks in Mumbai

Elections in Iran Death of MJ

Plane crash on the Potomac

Terrorist attacks in Mumbai

Elections in Iran Death of MJ

Twitter mistakesTwitter mistakesTwitter mistakesTwitter mistakes

Twitter mistakesTwitter mistakesTwitter mistakesTwitter mistakes Consultant with

Ketchum, going to Memphis to meet with Fedex. He tweets

“True confession but I’m in one of those towns where I scratch my head and say, ‘I would die if I had to live here.”

Consultant with Ketchum, going to Memphis to meet with Fedex. He tweets

“True confession but I’m in one of those towns where I scratch my head and say, ‘I would die if I had to live here.”

Somebody offered job at Cisco tweets

“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

The offer was rescinded

Somebody offered job at Cisco tweets

“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

The offer was rescinded