S&S Slices Sweet & Savory

Sweet & Savory SlicesRory, Osnat, Lauren

Pienot just dessert anymore!

AgendaIntroductionGoals of Organization Marketing Plan Layout designLabor Budget QuestionsConclusion

Introduction

Introduction Who are we?Food truck specializing in all things pie

Why?Simple, delicious, & suddenly convenient for Bostonians!

Introduction: S & S SliceFood trucks have rapidly multiplied on Boston streetsGourmet restaurant on wheelsNational Restaurant Association survey: 59% would likely visit food truck if their favorite restaurant offered this optionS&S Slice founded by young team passionate about entrepreneurship, yet aware of a slow economy. Financially feasible

Intro: Food Truck Rationale Popular trendFinancially viable: 8.4% growth EntrepreneurialLow food prices

Intro: Type of OrganizationDecentralized Retail Sales

Counter serviceTake out Home meal replacementCatering serviceBasket meal catering

Goals of Organization

Goals of Organization To provide quick and convenient services to our customers Location, equipment

Keep food costs at 35% Menu, product-cost analysis

To create a sustainable business that is appealing year-roundLocal products, seasonality, marketing

The 4 Ps

ProductSlices of pie, both savory and sweet High quality with fresh ingredientsHomemade-styleConveniently servedbaskets for a family mealsnack/meal slicecatered events.

Place3 busy downtown locations in Boston areaDewey SquareHarvard SquareBoston Public GardensTargetinglocal & international tourists to Bostonlocal residents & office employees.Daily updates by smart-phone app Truckily to exact street locations

PriceLow cost of product is due to low overheadAdditional discounts will available byCoupons via email and textSpecialsSocial media

PromotionThe marketing strategy:attract new customersincrease sales to current customersdeepen relationships with customersDaily menu & specials updated dailyThe cashier will inform productsDuring less busy times, sample distributionPortion of proceeds donated to charity.

The cashier will inform products, and specials around holidays and menu changes. Every first of the month, a portion of proceeds will be donated to a different charity and this information will be advertised in the local media to gain awareness of both the truck and the charitable-tendencies of the organization. Samples will be provided to promote the truck and its new flavors of pie. Daily menu & specials updated daily on a digital signboard attached to the truck. e cashier will inform products, and specials around holidays and menu changesEvery first of the month, a portion of proceeds will be donated to a different charity. Leftovers will be donated to a homeless shelter.

15SWOT Analysis

StrengthsAccessible & convenient locationshighly populated areasProvides satisfying meal or snackshort period of timeNew trend attracting much consumer interestFresh item provided daily from many locally produced productsRelationships with local farms & charity organizations will be cultivated

WeaknessesLimited menu to pies onlyNot necessarily low calorieDoes not cater to special diets & food allergiesFood trucks are difficult to patronize in extreme weather situationscustomers may prefer an indoor facility.

Customers may need to add to or complete their meal, potentially, at other vendors, potentially losing sales.18OpportunitiesHigh mobility potentialEasy to change marketing locationCan follow large crowds during special eventsAdvertises easilyCustomers enjoy following businesses & trends, using social media

ThreatsHighly competitive fast-food market growing trend of food trucks.Menu can could get stale quicklytastes and trends change quickly.Harsh weather conditions

Marketing Plan

Marketing ToolsPublic opinion pollSurvey

Some of the questionsOn a scale of 1-5, how interested would you be in a pie truck? (1 not at all; 5= very)Some of the questionsDo you feel that there is an adequate amount of food choices at the Boston Common?Some of the questionsWhat time during the day do you think that you would patronize the food truck?Some of the questionsDo you think that there is room for another food truck?FoodTruckOpinion

SurveyShort for customer to answerHelp to evaluate if extra truck will be successfulEvaluate continuously the target populationTo evaluate the quality of service and product

S&S Slices Websitewww.sandsslices.com

Layout Design

LayoutThe Commissary and Truck Floor Plan

Labor Budget

Budget PreparationSalary/HourlyYearlyMonthly Weekly 8 Full-TimeOwner (3)$26.56$51,000.00$4250.00$1062.50Baker$18.00$34,560.00$2880.00$720.00Baker Assistant (2)$13.00$24,960.00$2080.00$520.00Truck Supervisor (2)$13.00$24,960.00$2080.00$520.008 Part-Time20 hours$10.00$9600.00$800.00$200.0030 hours$10.00$14,400.00$1200.00$300.00Budget DetailsTime and a half on holidaysUniform provided by companyHealth benefits not covered for everyone because company small

Budget Details: Full-Time15 paid sick days per year2 days allowed without a doctors note1 paid vacation weekHealth insurance for owners & head baker30% of salary of owners/head baker paid towards benefits

Budget Details: Part-TimeFree meal per shiftEmployee discount 20% for purchasing pies2 unpaid sick days, no doctors note required

Questions & Comments

ConclusionReferences