An Introduction to Social Media Marketing

Israel Translators AssociationAnnual General MeetingKelli Brown | September 8, 2009

About your presenter

• Expertise includes web design and development, SEO, social media marketing and strategy

• Seven years in newspaper journalism• Created one of the first newspaper blogs• Created first Yahoo! newspaper widget• Captured target audience with Facebook, MySpace

• Experienced technical communicator• Questions? kelli@pixelpointpress.com

What is social media?

• Using web-based tools to:• Generate interest and publicity• Elicit user involvement and feedback• Redirect attention to positive content

Traditional vs. Social Marketing

Traditional:- All content is self-promotional- Paid advertising- Blanket target audience- Top-down distribution

Social Media:- Content mixes promo/non-promo- Viral distribution- Targeted market on a global stage- Content flows to and from consumers

Tools to use

• Content: WordPress blog or Web site• Media: YouTube, Flickr, SlideShare, podcasting• Networks: Facebook, LinkedIn, Twitter• Industry Groups: Yahoo! or Google groups

Tools to use• Blogging: Your home base for social media• Media: Rich content to expand your posts• Networks: Your gateway to target markets• Facebook: Largest network, easy to share• LinkedIn: Professional, can allocate budget, hire• Twitter: Drives traffic toward your content

• Industry groups: An audience of your peers

How it works• Create unique content• Demonstrate your expertise• Answer questions• Comment on newsworthy issues

• Post it to your blog• Incorporate rich media when possible• Share the link in social networks

Why it works• All content is searchable• Real-time search in Twitter and Facebook• Google search through the blog itself

• Reaches a relevant market at the right time• Provides value for readers• Valuable content gets shared virally

SMM in a nutshell

• Create great content• Enhance it with video, PowerPoint, etc.• Share it with a relevant network• Engage your industry group and peers

Questions?

• Contact us at kelli@pixelpointpress.com• SMM classes are forming in Tel Aviv and

Herzliya• Consulting is available on an hourly basis