Post on 23-Dec-2015
An Introduction to Industry Lecture 2: Electronics Industry Overview
Lecturer name | Contact email
Lecture Plan
The lectures in this series are:
– Lecture 1: Electronics as an Industry
– Lecture 2: Electronics Industry Overview
– Lecture 3: Industry Sectors
– Lecture 4: Electronics Fields
– Lecture 5: The Component Industry
– Lecture 6: Assembly and Beyond
– Lecture 7: Personality and Position
– Lecture 8: Job Application
– Lecture 9: Entrepreneurship
– Lecture 10: Working in Industry
Review – Electronics as an Industry
Last lecture we covered:
– Why Engineering is Important
– The Global Nature of the Electronics Industry
– Who Are the Real Producers of Electronics Products
Lecture 2: Electronics Industry Overview
This lecture will cover:
– Company Categories
– Merging Categories
– How they Interact
Company Categories
OEM – Original Equipment Manufacturer
ODM – Original Design Manufacturer
IDH – Independent Design House
DIST – Distributor
CEM (ECM) / EMS – Contract Electronics Manufacturer (Electronics Contract Manufacturer) / Electronics Manufacturing Services
OEM - Original Equipment Manufacturer
• Designs and manufactures
• Their own specifications
• Their own brand name
• Sells to customers, who:
– Use it in their own products
– Re-brand the product
Example OEM Companies
ODM – Original Design Manufacturer
• Designs and manufactures
• Customer specifications
• Customer’s brand name
Example ODM Companies
IDH – Independent Design House
• Designs ONLY
• Specialised area of expertise
• Complete designs
Example IDH Companies
DIST – Distributor
• Purchases complete products
• Resells products to:
– Retailers
– End consumers
• Benefit from large economies of scale
• Types of distributor include:
– Industrial Distributor
– Reseller / Retailer
– Kitting House
Example Distribution Companies
CEM and EMS
CEM / ECM – Contract Electronics Manufacturer– Manufactures
– Uses customer’s designs
EMS - Electronic Manufacturing Services– Manufactures
– Uses customer’s designs
– Additional services include:• Testing
• Return / repair services
• Distribution
Example ECM / EMS Companies
What Do These Companies Do?
Last week we looked at the IPhone…
…and what was inside
Things to Consider
What type of company is Samsung?– OEM
What type of company is Apple?– OEM
Who manufactures for Apple? – Foxconn
What type of company is Foxconn?– ECM / EMS
What type of company is Frog Design?– IDH
Who sells Apple’s products?– Own retailer
– Distributors
Merging Categories
ECM
EMS
ODM
IDH
OEM
How Do These Companies Interact?
Request Design
Completed Product Distribution
IDH CEM / EMS ODM
OEM / Brand
Summary
This lecture we have covered:
– Company Categories
– Merging Categories
– How they Interact
Next Lecture
Lecture 3: Industry Sectors
– Engineering Industry Sectors
– The Production Cycle and Systems Design
– Company Profile: BAE Systems
Any Questions?