Post on 02-Dec-2014
description
Social Media is about the people! Not about your business. Provide for the people and the people will provide for you. !
Quit counting fans, followers and blog subscribers like bottle caps. Instead, think about what youʼre hoping to achieve through the community that you are building.!
Focus on how to be social, not on how to do social. !
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¿Con quién deseas hablar?
1,900,000,000 En linea 30% del mundo
2 500,000,000 26% de las personas en linea
9 56,000,000 Usuarios Activos
30,600,000 En linea 27% del pais
69,000,000 En linea Est. para el 2015
1 15,000,000 50% de las internautas en mex.
10 4,120,000 En Dic. de 2010
8,000,000 Est. para Dic de 2011
Latino America
ocupa el 1 lugar
en inversion en
tecnologia
(2009)
Twitter esta
creciendo mas
rapido en
America Latina
que en cualquier
otra zona del
mundo.
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5 mistakes to avoid!
1. Don’t assume that social media didn’t
exist until you arrived.
Social media is a complex and intricate world that takes time
and effort to understand. It is not
simple.
If everyone could do it well .. then everyone
would be successful at it, and that is not the
case…
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2. Don’t focus on the competition, focus on everyone else on the
internet and then figure out what YOU
can do better.
Every second 7 new things are posted on the internet and any
one of them can grab the attention of a
potential customer.
Pizza Hut has 1.2 Million Facebook fans, while Domino’s has 400,000. Is it because Pizza Hut
is really 3 times better than Dominos?
3. Don’t avoid engaging with people
who want to push their own agenda.
Everyone has something different to offer and anyone who wants to interact with
your brand brings value to it.
See every communication as an opportunity to show
people who you are and what you are about.
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4. Don’t take the “Social” Out of Social Media
Social media is not an
advertising platform, it is a conversation platform.
“90% of what you
share...should be personal insights and thoughts
along with a heavy dose of helpful links, only 10% should...directly benefit
you.”
5. Don’t focus so much on sales and stop
selling so hard!
Curate your content carefully, like you might
on a first or second date.
Once the friendship is secure, then put forth
relevant offers.
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What should I pay attention to in Social Media!
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What should I do to be successful in Social Media"
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Why canʼt I just post my promotions and go home?!
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Katyʼs 2 simple rules!
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Focus on how to be social, not on how to do social. !
Measuring Social Media: Yes you can
• Strength: the likelihood your brand is discussed in social media.
– Market share calculation: phrase mentions divided by total possible mentions
• Passion: the likelihood your information will be shared.
• Reach: the number of unique authors who reference your Brand
• Influence: how you affect others on line.
The most active AMPI Twitter Accounts and the strength of their most recent tweets
One way AMPI can promote you on Twitter if you reach out to us
and let us know who you are
‘Reach’ Across all social channels: the number of unique
authors mentioning this term.
Term used: www.company.com
‘Strength’ Across all social channels: The number of times
the term was mentioned
‘influence’: Klout: A scoring system to rate social accounts by summing up a variety of factors to
give your overall score.
Reading the Twitter Tea Leaves
AMPI VallartaNayarit: The account is developed but
needs a focus and direction
Opportunity for AMPI Vallarta Nayarit: Fill the void left by the other AMPI chapters on line. Be the source for all
mexican agents..
Hashtags arent random: In order to understand where the conversation is taking place you need to listen to
what people are saying
Sharing vs. conversing: Where are all the
branches?
Not leaving your own neighborhood: how to stay
local on Twitter
Conclusion: AMPI is offering you participation in a powerful
tool that more people might want to take advantage of.