Post on 26-Mar-2015
AMIRA FOODS (INDIA) LTD
MODERN TRADE MARKET SERVEY Presented By:-
BABU RAJ RAJESH SINGH
Presentation Overview
Market Overview Areas covered Brands available Price of the Product Pack size available Brands awareness Offers available Feedback Recommendation
Brands Available India Gate Amira Tilda Dawat Neesa Kohinoor Hello Aeroplane Shri Lal Mahal Charminar Each mall has its own Rice Pack as well
Price of the Brand India Gate:-Brand MRP Selling Price
Classic 785 565
Super 615 465
Dubar 365 280
Tibar 430 330
Rozzana 340 245
Morga 240 199
Price of the BrandTILDA:-
Brand MRP Selling Price
Khush 345 220
Wandaful 490 310
Pure 690 520
DAWAT:-
Brand MRP Selling Price
Super 524 449
Rozzana 384 278
Devaya 496 295
Select 624 585
Kohinoor:-
Brand MRP Selling Price
Charminar 325 265
Price of the BrandAeroplane:-
Brand MRP Selling Price
La-taste 700 499
Super 530 419
Palm Tree 425 279
World Cup 495 395
Hello:-
Brand MRP Selling Price
Daily 450 225
Royal 547 260
Food Bazaar
Brand MRP Selling Price
Pulav 225 185
Standard 210 190
Price listNEESA:-
Brand MRP Selling Price
Pasand 495 199
Select 690 445
Gold 820 514
MORE:-
Brand MRP Selling Price
Basmati Tibar 325 319
Classic 229 269
Parimal 169 130
Brands AvailabilityBrands Excellent Very Good Good Poor
India Gate √
Amira Food √
Tilda √
Neesa √
Dawat √
Kohinoor √
Aeroplane √
Hello √
Shri Lal Mahal √
More √
Lal Kila √
Charminar √
Pack Size AvailabilityBrands 1kg 2kg 5kg 10kg
India Gate √ √ √ √
Amira Foods × × √ √
Tilda √ × √ √
Neesa √ × √ √
Dawat √ × √ √
Kohinoor √ × √ √
Aeroplane √ × √ √
Hello × × √ √
Shri lal Mahal × × √ √
More √ × √ ×
Lal Kila × × √ ×
Charminar × × √ √
Key Players in the Processed Food Market
Consumers Retailers Manufacturers
Preferences of High Income Consumers
- Convenience- Food safety and quality- Variety- Wellness through diet- Credence attributes of foods
At the right price
Buying Preference Of Customers India Gate
Dawat
Tilda
Neesa
Amira foods
Promotional Offers Hello Daily Basmati Rice 5kg+Aashirvad
Atta 10kg+Nature Fresh Soya Oil 5kgMRP-Rs. 1145Selling Price-Rs. 699
Hello Rozana 10kg MRP- Rs. 630Selling Price- Rs. 450
Hello Mongra 10kgMRP-Rs. 407Selling Price-Rs.335
Promotional Offers Amira Good Length Everyday 5kg
Buy one get one Free for Rs. 499+Get Sugar Crystal Loose 2kg Free
India Gate Rozana Basmati Rice 5kg+
Nutrela Soyabean Oil 5kg Jar+
Crystal Sugar 5kg For Rs.649
Promotional Offers Buy Charminar 5kg get another free for
Rs. 399 Another brands are sold on discount basis.
Brand Awareness India Gate has a stronger brand
awareness and is the leader. Amira foods is new in the domestic
market but is able to attract considerably good number of customers.
Its presence has increased in the modern retail.
Quality of this brand is able to attract customers.
Recommendation In order to attract more customer the
smaller pack size must be introduced.
Company should try to create the awareness in the mind of customers.
There must be promotional campaign to increase the sales volume.
Area Covered This report is submitted on the basis of
survey conducted in Delhi and NCR including Ghaziabad.
Method of survey was based on Questionnaire and key observation.
Malls comprising the survey: Big Bazaar, Reliance Fresh, Big Apple, Spancers, Sabka Bazaar, More
THANK THANK YOUYOU