AMIRA FOODS (INDIA) LTD

MODERN TRADE MARKET SERVEY Presented By:-

BABU RAJ RAJESH SINGH

Presentation Overview

Market Overview Areas covered Brands available Price of the Product Pack size available Brands awareness Offers available Feedback Recommendation

Brands Available India Gate Amira Tilda Dawat Neesa Kohinoor Hello Aeroplane Shri Lal Mahal Charminar Each mall has its own Rice Pack as well

Price of the Brand India Gate:-Brand MRP Selling Price

Classic 785 565

Super 615 465

Dubar 365 280

Tibar 430 330

Rozzana 340 245

Morga 240 199

Price of the BrandTILDA:-

Brand MRP Selling Price

Khush 345 220

Wandaful 490 310

Pure 690 520

DAWAT:-

Brand MRP Selling Price

Super 524 449

Rozzana 384 278

Devaya 496 295

Select 624 585

Kohinoor:-

Brand MRP Selling Price

Charminar 325 265

Price of the BrandAeroplane:-

Brand MRP Selling Price

La-taste 700 499

Super 530 419

Palm Tree 425 279

World Cup 495 395

Hello:-

Brand MRP Selling Price

Daily 450 225

Royal 547 260

Food Bazaar

Brand MRP Selling Price

Pulav 225 185

Standard 210 190

Price listNEESA:-

Brand MRP Selling Price

Pasand 495 199

Select 690 445

Gold 820 514

MORE:-

Brand MRP Selling Price

Basmati Tibar 325 319

Classic 229 269

Parimal 169 130

Brands AvailabilityBrands Excellent Very Good Good Poor

India Gate √

Amira Food √

Tilda √

Neesa √

Dawat √

Kohinoor √

Aeroplane √

Hello √

Shri Lal Mahal √

More √

Lal Kila √

Charminar √

Pack Size AvailabilityBrands 1kg 2kg 5kg 10kg

India Gate √ √ √ √

Amira Foods × × √ √

Tilda √ × √ √

Neesa √ × √ √

Dawat √ × √ √

Kohinoor √ × √ √

Aeroplane √ × √ √

Hello × × √ √

Shri lal Mahal × × √ √

More √ × √ ×

Lal Kila × × √ ×

Charminar × × √ √

Key Players in the Processed Food Market

Consumers Retailers Manufacturers

Preferences of High Income Consumers

- Convenience- Food safety and quality- Variety- Wellness through diet- Credence attributes of foods

At the right price

Buying Preference Of Customers India Gate

Dawat

Tilda

Neesa

Amira foods

Promotional Offers Hello Daily Basmati Rice 5kg+Aashirvad

Atta 10kg+Nature Fresh Soya Oil 5kgMRP-Rs. 1145Selling Price-Rs. 699

Hello Rozana 10kg MRP- Rs. 630Selling Price- Rs. 450

Hello Mongra 10kgMRP-Rs. 407Selling Price-Rs.335

Promotional Offers Amira Good Length Everyday 5kg

Buy one get one Free for Rs. 499+Get Sugar Crystal Loose 2kg Free

India Gate Rozana Basmati Rice 5kg+

Nutrela Soyabean Oil 5kg Jar+

Crystal Sugar 5kg For Rs.649

Promotional Offers Buy Charminar 5kg get another free for

Rs. 399 Another brands are sold on discount basis.

Brand Awareness India Gate has a stronger brand

awareness and is the leader. Amira foods is new in the domestic

market but is able to attract considerably good number of customers.

Its presence has increased in the modern retail.

Quality of this brand is able to attract customers.

Recommendation In order to attract more customer the

smaller pack size must be introduced.

Company should try to create the awareness in the mind of customers.

There must be promotional campaign to increase the sales volume.

Area Covered This report is submitted on the basis of

survey conducted in Delhi and NCR including Ghaziabad.

Method of survey was based on Questionnaire and key observation.

Malls comprising the survey: Big Bazaar, Reliance Fresh, Big Apple, Spancers, Sabka Bazaar, More

THANK THANK YOUYOU