description
AMIRA made presence at the Co-operative Ground Durga Puja, C R Park, New Delhi. AMIRA had an exclusive stall to showcase our brands and carry out rice sampling. The AMIRA activity promoters had a special focus on the product and brand awareness. Special schemes were being run on the premium brands- Amira Pure Traditional Basmati Rice, Amira Goodlength Slim & Slender Basmati Rice, Amira Sharbati Long Grain Aromatic Rice and Amira Daily Fresh Basmati Rice. The overall experience in terms of customer response and sales was excellent. AMIRA also organized 3 day sampling activity of Amira Basmati Rice wherein veg-pulav was served to the customers to have real time experience before purchasing the same.