Case Study: College ‘ABC’

HAD:

• 5000 alumni

• Database of about 1000, mostly of recent pass outs

• Conducted an alumni event once an year, about 200 people used to come for it

• Had a Facebook page & a group, tries to do something there

• Some of the alumni had negative feelings about the college & so college was a little scared from alumni

E: coordinator@almaconnect.com | M: +91 99999 86435

Understanding alumni

People during College

The Doers

The Active Audience

The Followers

The Loners

The Haters

%

10%

30%

30%

20%

10%

Desire to Re-Connect

E: coordinator@almaconnect.com | M: +91 99999 86435

1. Find Alumni 2. Engage Them 3. Benefit through them

College branded alumni website

E: coordinator@almaconnect.com | M: +91 99999 86435

1. Find Alumni 2. Engage Them 3. Benefit through them

E: coordinator@almaconnect.com | M: +91 99999 86435

1. Find Alumni 2. Engage Them 3. Benefit through them

Master Data on the website

E: coordinator@almaconnect.com | M: +91 99999 86435

1. Find Alumni 2. Engage Them 3. Benefit through them

Breaking down alumni into categories

E: coordinator@almaconnect.com | M: +91 99999 86435

1. Find Alumni 2. Engage Them 3. Benefit through them

Location Wise

E: coordinator@almaconnect.com | M: +91 99999 86435

1. Find Alumni 2. Engage Them 3. Benefit through them

Batch Wise

E: coordinator@almaconnect.com | M: +91 99999 86435

1. Find Alumni 2. Engage Them 3. Benefit through them

Old Alumni – through nostalgia

E: coordinator@almaconnect.com | M: +91 99999 86435

1. Find Alumni 2. Engage Them 3. Benefit through them

E: coordinator@almaconnect.com | M: +91 99999 86435

1. Find Alumni 2. Engage Them 3. Benefit through them

Young alumni through jobs & professional benefits

E: coordinator@almaconnect.com | M: +91 99999 86435

1. Find Alumni 2. Engage Them 3. Benefits

E: coordinator@almaconnect.com | M: +91 99999 86435

1. Find Alumni 2. Engage Them 3. Benefits

E: coordinator@almaconnect.com | M: +91 99999 86435

1. Find Alumni 2. Engage Them 3. Benefits

E: coordinator@almaconnect.com | M: +91 99999 86435

College ‘ABC’ – Results in 1.5 years

• Out of 5,000 Database of 3,500 available now & constantly getting updated

• 7 events in total in different locations. Grand Alumni Meet had 600 attendees

• Connections in 55 new companies out of which 20 visited campus

• About 125 final year students received one-on-one mentoring from alumni

• 25+ alumni success stories filtered out. 10 alumni were involved in admission process

E: coordinator@almaconnect.com | M: +91 99999 86435