Alma Connect: Caste Study of a client
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Case Study: College ‘ABC’ HAD: • 5000 alumni • Database of about 1000, mostly of recent pass outs • Conducted an alumni event once an year, about 200 people used to come for it • Had a Facebook page & a group, tries to do something there • Some of the alumni had negative feelings about the college & so college was a little scared from alumni E: [email protected] | M: +91 99999 86435
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Transcript of Alma Connect: Caste Study of a client
Case Study: College ‘ABC’
HAD:
• 5000 alumni
• Database of about 1000, mostly of recent pass outs
• Conducted an alumni event once an year, about 200 people used to come for it
• Had a Facebook page & a group, tries to do something there
• Some of the alumni had negative feelings about the college & so college was a little scared from alumni
E: [email protected] | M: +91 99999 86435
Understanding alumni
People during College
The Doers
The Active Audience
The Followers
The Loners
The Haters
%
10%
30%
30%
20%
10%
Desire to Re-Connect
E: [email protected] | M: +91 99999 86435
1. Find Alumni 2. Engage Them 3. Benefit through them
College branded alumni website
E: [email protected] | M: +91 99999 86435
1. Find Alumni 2. Engage Them 3. Benefit through them
Master Data on the website
E: [email protected] | M: +91 99999 86435
1. Find Alumni 2. Engage Them 3. Benefit through them
Breaking down alumni into categories
E: [email protected] | M: +91 99999 86435
1. Find Alumni 2. Engage Them 3. Benefit through them
Location Wise
E: [email protected] | M: +91 99999 86435
1. Find Alumni 2. Engage Them 3. Benefit through them
Batch Wise
E: [email protected] | M: +91 99999 86435
1. Find Alumni 2. Engage Them 3. Benefit through them
Old Alumni – through nostalgia
E: [email protected] | M: +91 99999 86435
1. Find Alumni 2. Engage Them 3. Benefit through them
Young alumni through jobs & professional benefits
E: [email protected] | M: +91 99999 86435
College ‘ABC’ – Results in 1.5 years
• Out of 5,000 Database of 3,500 available now & constantly getting updated
• 7 events in total in different locations. Grand Alumni Meet had 600 attendees
• Connections in 55 new companies out of which 20 visited campus
• About 125 final year students received one-on-one mentoring from alumni
• 25+ alumni success stories filtered out. 10 alumni were involved in admission process
E: [email protected] | M: +91 99999 86435
