Who Owns the Roadmap?All Stakeholders Count, But The Product Manager Should Decide

Hadas Sheinfeld

December 4th 9:00 – 17:00 www.productx.org/2014

Quick Introduction

December 4th 9:00 – 17:00 www.productx.org/2014

What we’ll talk about

•What is a roadmap?

•Roadmap Stakeholders:

- The CEO

- The sales person

- The customer

- The tech people

- The product manager

• So what do I do?

December 4th 9:00 – 17:00 www.productx.org/2014

What is a roadmap?

• A roadmap details the features and platforms for future releases over the upcoming months and years. A product roadmap reveals your current plans but is not a commitment.

• A product roadmap shows the sales channel and our major customers where the product is headed and what features to expect in future product releases.

http://www.pragmaticmarketing.com/resources/Product-Roadmaps#sthash.FJDLigy6.dpuf

December 4th 9:00 – 17:00 www.productx.org/2014

Do we need a product roadmap?

December 4th 9:00 – 17:00 www.productx.org/2014

So we need a roadmap

December 4th 9:00 – 17:00 www.productx.org/2014

The CEO

December 4th 9:00 – 17:00 www.productx.org/2014

The sales person

December 4th 9:00 – 17:00 www.productx.org/2014

The customer

December 4th 9:00 – 17:00 www.productx.org/2014

The tech people

December 4th 9:00 – 17:00 www.productx.org/2014

The product manager

December 4th 9:00 – 17:00 www.productx.org/2014

The Product Manager Agenda

What is your goal?

• Income

•Retention

• Innovation

•Marketing buzz

•Brand /Positioning

•Valuation

December 4th 9:00 – 17:00 www.productx.org/2014

The product manager agenda

•Who is the customer?

•How will we reach this customer?

•Market – size, key players, competition

•Development cost

• Time to market

•Profitability

•Risk/Unknowns

December 4th 9:00 – 17:00 www.productx.org/2014

Innovation Pitch Contest – Apply now

During the conference

Experienced product managers giving 5 minutes pitch

Send application to info@productx.org

• 4 selected product managers- Apply now

• Talk 5 minutes about your product change in front

of 600 people

Most innovative change wins:

• Online rating from the audience

• ProductX Board scoring

December 4th 9:00 – 17:00 www.productx.org/2014

So what do I do?

- Listen

December 4th 9:00 – 17:00 www.productx.org/2014

So what do I do?

- Listen

- Define goals

December 4th 9:00 – 17:00 www.productx.org/2014

So what do I do?

- Listen

- Define goals

- Qualify ideas

December 4th 9:00 – 17:00 www.productx.org/2014

So what do I do?

- Listen

- Define goals

- Qualify ideas

- Prioritize and decide

December 4th 9:00 – 17:00 www.productx.org/2014

So what do I do?

- Listen

- Define goals

- Qualify ideas

- Prioritize and decide

- Communicate

December 4th 9:00 – 17:00 www.productx.org/2014

So what do I do?

- Listen

- Define goals

- Qualify ideas

- Prioritize and decide

- Communicate

- Re-evaluate and change

Thank you

Hadas@clicktale.com