AliNavi PlatformAn integrated platform that will change your shopping behavior

CHEUNG Yi 13440314LIU Huanqiang 13424653LUO Jieqiong 13436732MAO Xinyu 13412264WU Yingxin 13430998XIA Yuanyuan 13431323

Introduction

SOSTAC Analysis

Tactics

Timeline of Actions

Outlook

1

2

3

4

5

Table of Content

Alibaba

1999, 18 people led by Jack Ma

small businesses in national and global markets .

consumer-focused e-commerce, online payment, B2B online marketplace and cloud computing business

Alibaba

Taobao Marketplace Tmall.com 1688.com Alibaba.com AliExpress Alibaba Cloud Alipay

Alibaba for IPO

Autonavi

2001: digital map content, navigation, location-based solutions

B2B model to a combined B2B and B2C model

3.6 million kilometers of roadway and over 20 million points of interest across China

automotive navigation solutions, mobile location-based solutions and Internet location-based solutions, and public sector and enterprise applications

Alibaba + AutoNavi

Alibaba bought 28% of AutoNavi in May 2013 for $294 million

Alibaba proposed to buy the remaining in Feb 2014

Autonavi: Baidu

Alibaba: Baidu, Tencent

Alibaba+Autonavi: combine their data to develop mobile e-commerce services

An integrated combination

Action

Oct 2006 July 2011 Nov 2012 May 2013

User

Alipay account

Debit card account

Internet/Mobile payment

Traditional cards/proximity communication

Online consumption

Offlineconsumption

O2O mode

Self-serve shopping

Alipay account

Debit card account

User

Advertising

Promotion/big sales

Shopping guide

LBS push service

Strength Weakness

OpportunityThreat

① The business is diversified. Both Alibaba and Autonavi are experts in their original field.

② Alibaba owns ample revenue for existing and future business development.

③ The value of the company, innovation and marketing make Alibaba keep developing.

④ Yu E Bao accumulates a large number of loyal users

⑤ Business expansion

①Alibaba doesn’t pay much attention in the use of big data.

②There is still a lack of O2O business experience.

① The upcoming IPO helps Alibaba to collect financial resource

① O2O business is the future trend

② The rules and regulation of e-commerce is improving

①There is restriction from government towards online payment platforms.

②There is still Internet security problems.

③Other competitors also expand their business into navigation and offline vendors.

Goal :with the help of AutoNavi ， We want to extend our business to O2O service.Tap into the local ecommerce market.

Measure: Take advantage of the digital mapping system.Partner with local shopping plaza.

Sell:- To optimize operations through resource and information sharing-To increase number of order/sales/customers (both from online and offline

Serve:-Local lifestyle service-Self-serve shopping experience

Sizzle-Extend brand retailer store online-Precise shopping

Speak -AutoNavi platform-Traditional eDM

save

• Market segmentation

• Target audience

• Service Positioning strategy

Imagine you are one of them. One day, you just walk into the shopping mall……

I wanna buy a book, give me exact location please!

Just receiving a special offer from the brand last time I bought, go check it now, maybe I can buy something I need

23/4/9

AliNavi lets you scan the QR code of any product so you can compare prices and find if there is a better deal anywhere else.

AliNavi lets you scan the QR code of any product so you can compare prices and find if there is a better deal anywhere else.

① Placement and design optimization

① Better CRM arrangement

① Labor input optimization

Recently, people keep asking me why we partner with Alibaba, usually I would like to say….

① Placement and design optimization

① Pricing optimization

① Location-based marketing

② In-store shopping analysis

“AliNavi is a great ecommerce platform for our marketers to do mobile marketing”

Platform

AliNavi

Shopping Mall

Marketers:

ShareholdersCustomers

For a better maintenance:

• Technical support;• Data collection;

• Sunk cost;• Customer

experience.

Producer

For a better cooperation:• Shop Information;• User Agreement (For

Marketers); • Location Arrangement;• Product Mix;• Shelf Positioning.

For a better customer experience:

• Data collection• In-store behavior analysis;• Self-serve payment via

mobile device;• Advertising & branding.

For a better communication:• Shopping Guide;• Place Location;• Discount Pending;• Sales Information;• eDMs (opt-in/down/out);

Feb. 2014 – Mar. 2015

Preparation

Pre-Launch Launc

h

Post-Launch

July 2015

Nov. 2015Mar. 2015 – June 2015

Timeline

PREPARATION

Acquisition of AutoNavi

Cooperation with Yin Tai Centre

Technology development

In-mall WiFi installation

2014. 1Q 2014. 2Q 2014. 3Q 2014. 4Q 2015.1Q 2015. 2Q 2015. 3Q 2015. 4Q

February, 2014March, 2014

From Feb. 2014

Finish in Mar. 2015

Technology improvementFrom May, 2015

PRE-LAUNCH2015.2 2015.3 2015.4 2015.5 2015.6

SM

PR

RS

Purpose: 1.get consumer familiar with the app;2.teach them to use it.

LAUNCH

2015.6 2015.7 2015.8 2015.9 2015.10

SM

PR

RS

Purpose: 1.Promote the app;2.Attract and increase users;3.create buzz.

POST-LAUNCH

2015.10 2015.11 2015.12 and after

SM

PR

RS

Purpose: 1.Create halo effect;2.Attract elderly users.

23/4/9

Outlook

Web 2.0Web 2.0 Web 3.0Web 3.0 O2O Integration

O2O Integration

23/4/9

Handy

Convenient

Beyond imagination

23/4/9

Future Trend: Integrated Service

Alibaba and Tencent as internet empires

Individual and smaller internet suppliers to be unique enough or grow into invincible entities

23/4/9

O2O Shopping Experience LBS function Seller:

more business;opportunities(Online);more exposure to customer (Offline);better understanding of customers' shopping route (Shopping malls).

Buyer:more holistic information of goods;enhancing shopping experience.

23/4/9

Better Data Integration.

Drive online deals into offline retail shops and generate offline shopping behaviors. (For marketers)

More enthusiasm to buy. (For customers)

23/4/9

The Rising of Indoor Map

A more precise and specific location based system in a store.

23/4/9

More detailed information of packages;

Better privacy protection.

Logistic Tracking System

PPT 模板下载： www.1ppt.com/moban/ 行业 PPT 模板：www.1ppt.com/hangye/ 节日 PPT 模板： www.1ppt.com/jieri/ PPT 素材下载：www.1ppt.com/sucai/PPT 背景图片： www.1ppt.com/beijing/ PPT 图表下载：www.1ppt.com/tubiao/ 优秀 PPT 下载： www.1ppt.com/xiazai/ PPT 教程： www.1ppt.com/powerpoint/ Word 教程： www.1ppt.com/word/ Excel 教程：www.1ppt.com/excel/ 资料下载： www.1ppt.com/ziliao/ PPT 课件下载：www.1ppt.com/kejian/ 范文下载： www.1ppt.com/fanwen/ 试卷下载：www.1ppt.com/shiti/ 教案下载： www.1ppt.com/jiaoan/

Questions and Comments?