Algo Proofing“Do Not Chase the Dragon”

Presented by:Scott Polk

Co-Founder ObsidianEdge

Algo Changes

4 Major Algo Shifts• Panda• Penguin• EMD• Top Heavy

How many have beenhit by one of theAlgo Updates?

Panda

Penguin

EMD

Top Heavy

Why Did you get hit?

ContentThin

Non-Relevant

LinksAnchor TextRelevancy

DistributionQuality

Keyword DomainsThin Domains

.info, .cc, .biz, etc …

Too Many Adsabove the fold

Do not Chase the Dragon!

Or you may get burned

What to Do?!?

18 to 24 Month Strategy

Balance

Think Forward

Scott PolkCo-Founder/ President

ObsidianEdge Marketinghttp://ObsidianEdge.com

@scottpolkscott@obsidianedge.com