Mobile Web

Chi sono?

Alessandro GalettoHead of Product Development

Confidential Page 6

Una guerra dalle origini antiche

Humanistic

Source: Hutchison Wampoa Limited 2008 Annual Report

Graphhical User Interface

3rd Parties UI/GU

I

U

ser I

nter

face

H

ardware

Sistema Operativo

SIM

N

ative

App

licatio

ns

Operator Applications

3rd Parties Applications

Comunicazione

Store

Piano Tariffario

Piano Tariffario

Packaging - Box Configuration - User Manuals

Due concetti fondamentali

Affordances

An affordance is a quality of an object, or an

environment, that allows an individual to perform an

action.

James J. Gibson, 1977

SHEShrinkHide

Embody

John Maeda - The laws of simplicity

Bu

dge

tCAC

CanvassARPU

Sil

en

ti

Mercato LiberoLegacy

Customer BasePenetrazione

FT

Es

Time to Market

Re

de

mp

tio

nC

hu

rn

Un nuovo prodotto!

5 Drivers

Tecnologica

Business

Prodotto/Servizio

Design

Culturale

I Business Models

Vendere memberships -Freemium - Premium Vendere APIs Vendere servizi a PMIVendere i vostri data a terze partiRevenue share su transazioni commercialiVendere advertisingVendere piattaforme abilitantiVendere la vostra compagnia

Le difficolta’

Hardware

Operating System

Real TimeOS

User Interface/Graphical User Interface

“New kid in town”Eagles, Hotel California, 1976

Trends

Fisicizzazione

Social Networks

Location

Near Field Communication

Bring LIFE TO THINGS!

Connect PEOPLE AND THINGS!

Idle Screen

Servizi Push

portati ad un nuovo livello

Application Stores

Augmented Reality

Mashups

Grazie

Photo CreditsSlide 4 - http://www.flickr.com/photos/pietroizzoSlide 6 - http://www.flickr.com/photos/xmarksmyhands/Slide 7 - http://www.flickr.com/photos/gavinbellSlide 8 - http://www.flickr.com/photos/10695236@N04Slide 9 - http://www.flickr.com/photos/lenore-mSlide 11 - http://www.flickr.com/photos/rachaelvoorheesSlide 13 - http://www.flickr.com/photos/monstershaq2000Slide 20 - http://www.flickr.com/photos/n8laverdureSlide 23 - http://www.flickr.com/photos/badwskySlide 24 - http://www.flickr.com/photos/kiermaczSlide 25 - http://www.flickr.com/photos/-lif-Slide 32 - http://www.flickr.com/photos/brittanygSlide 34 - http://www.flickr.com/photos/gavinbellSlide 35 - http://www.flickr.com/photos/37996583811@N01Slide 46 - http://www.flickr.com/photos/ztephenSlide 53 - http://www.flickr.com/photos/mabiSlide 54 - http://www.flickr.com/photos/ericperroneSlide 55 - http://www.flickr.com/photos/openspimeSlide 68 - http://www.flickr.com/photos/paulm

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a.galetto@gmail.com

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Let’s go social!