Alessandro Galetto - Mobile Web
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Transcript of Alessandro Galetto - Mobile Web
Mobile Web
Chi sono?
Alessandro GalettoHead of Product Development
Confidential Page 6
Una guerra dalle origini antiche
Humanistic
Source: Hutchison Wampoa Limited 2008 Annual Report
Graphhical User Interface
3rd Parties UI/GU
I
U
ser I
nter
face
H
ardware
Sistema Operativo
SIM
N
ative
App
licatio
ns
Operator Applications
3rd Parties Applications
Comunicazione
Store
Piano Tariffario
Piano Tariffario
Packaging - Box Configuration - User Manuals
Due concetti fondamentali
Affordances
An affordance is a quality of an object, or an
environment, that allows an individual to perform an
action.
James J. Gibson, 1977
SHEShrinkHide
Embody
John Maeda - The laws of simplicity
Bu
dge
tCAC
CanvassARPU
Sil
en
ti
Mercato LiberoLegacy
Customer BasePenetrazione
FT
Es
Time to Market
Re
de
mp
tio
nC
hu
rn
Un nuovo prodotto!
5 Drivers
Tecnologica
Business
Prodotto/Servizio
Design
Culturale
I Business Models
Vendere memberships -Freemium - Premium Vendere APIs Vendere servizi a PMIVendere i vostri data a terze partiRevenue share su transazioni commercialiVendere advertisingVendere piattaforme abilitantiVendere la vostra compagnia
Le difficolta’
Hardware
Operating System
Real TimeOS
User Interface/Graphical User Interface
“New kid in town”Eagles, Hotel California, 1976
Trends
Fisicizzazione
Social Networks
Location
Near Field Communication
Bring LIFE TO THINGS!
Connect PEOPLE AND THINGS!
Idle Screen
Servizi Push
portati ad un nuovo livello
Application Stores
Augmented Reality
Mashups
Grazie
Photo CreditsSlide 4 - http://www.flickr.com/photos/pietroizzoSlide 6 - http://www.flickr.com/photos/xmarksmyhands/Slide 7 - http://www.flickr.com/photos/gavinbellSlide 8 - http://www.flickr.com/photos/10695236@N04Slide 9 - http://www.flickr.com/photos/lenore-mSlide 11 - http://www.flickr.com/photos/rachaelvoorheesSlide 13 - http://www.flickr.com/photos/monstershaq2000Slide 20 - http://www.flickr.com/photos/n8laverdureSlide 23 - http://www.flickr.com/photos/badwskySlide 24 - http://www.flickr.com/photos/kiermaczSlide 25 - http://www.flickr.com/photos/-lif-Slide 32 - http://www.flickr.com/photos/brittanygSlide 34 - http://www.flickr.com/photos/gavinbellSlide 35 - http://www.flickr.com/photos/37996583811@N01Slide 46 - http://www.flickr.com/photos/ztephenSlide 53 - http://www.flickr.com/photos/mabiSlide 54 - http://www.flickr.com/photos/ericperroneSlide 55 - http://www.flickr.com/photos/openspimeSlide 68 - http://www.flickr.com/photos/paulm
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