Post on 20-Mar-2018
Alcon Overview
Alcon Mission
“To provide innovative products that enhance quality of life by
helping people see better.”
Surgical Devices and
Instrumentation
ConsumerProducts
World’s Premier Eye Care Company, with Leading Positions in Three Major Categories
Pharmaceuticals
Company Overview
Alcon Timeline
AlconIncorporated
Move to Current Fort
Worth Campus
First Listing on NYSE
Nestlé
Acquires Alcon CooperVision Surgical Acquired
Alcon IPONYSE: ACL
Burton Parsons CLC Business
Acquired
Sales of $7.2 Billion
Conner Research Center
Dedicated Cusi Acquired
Sales Reach $2 Billion
Annual Sales
WaveLight Acquired
Initial Novartis
Investment
NovartisBecomes Majority
Owner
1Estimated pro forma 2010 net sales based on Novartis and Alcon results; Pharmaceuticals and Consumer Health pro forma net sales reduced by amounts allocated to new Eye Care business; not adjusted for divestments required to date from regulatory decisions (total sales of approximately USD 100 million in 2009
2Lucentis® will remain in Novartis Pharmaceuticals division3Excluding nutritionals
NOVARTIS 2010 pro forma Group net sales: USD 55.4 billion1
Pharma Vaccines & Diagnostics
Sandoz(Generics)
Consumer Health
Alcon1
(Eye Care2)
USD 30.2billion1,2
USD 2.9billion
USD 8.5billion
USD 4.4billion1
AlconUSD 7.2 billion
CIBA VISIONUSD 1.8 billion
Ophtha2
USD 0.4 billion
USD 9.4billion1
Most NME2
approvals in industry since 2007
#1 Global eye care leader
#2 global generics company
#1 in biosimilars
OTC: Market growth leader in US3
Animal Health: Strong organic growth ahead of market
Leader in flu and strong meningo-coccal franchise
Alcon: New Eye Care Division of Novartis
3 Therapeutic Franchises
2010 Sales -
Surgical
$3.2 bn
2010 Sales -Pharmaceutical1
$3.5 bn
2010 Sales -
Vision Care
$2.7 bn
1 Includes NVS Other Ophthalmics
• Centralized structure, deployed to therapeutic franchises and geographic affiliates
– Pharmaceutical
– Surgical
– Vision Care
Alcon: Global Marketing Science
Head Global Marketing ScienceALCON
Assoc Director, MSSurgical
Director, MS United States
MS Manager (1) MS Manager (2) MS Managers (6)
Global MGR, MA & CI
Global
US
Assoc. Director MSPharma
Assoc. Director, MSVision Care
MS Managers(1)
Sr. MA Analysts (3)
Marketing Science (MS), Market Analytics (MA), Forecasting (FC), Competitive Intelligence (CI)
Sr. CI Analyst (1)
Global
Regional
Affiliate
Current GMS Vision, Mission & Values
Our Vision
To be the trusted advisor for global business decisions at Alcon.
Our Mission
To infuse the voice of our customers in business decisions.
Our ValuesIntegrity
We conduct our business ethically and legally in accordance with Alcon values and industry standards.
InnovationWe are focused on discovering new methodologies and approaches that lead to increased return on investment in critical business decisions and applications.
QualityWe strive for excellence and continuous improvement in designing and implementing market research and competitive intelligence to yield the most timely and actionable insights possible.
CommitmentWe are dedicated to providing unmatched partnership to all internal and external customers.
RespectWe promote a culture that fosters fairness and open communication among employees and values individual differences.
PerformanceWe are passionate about advancing the ability to apply insights
to make better business decisions at Alcon.
• GLOBAL:– Moving to a Franchise & Affiliate Marketing Structure– Simultaneous Mergers: Ciba Vision-to-Alcon-to-Novartis– Increased need for Innovation– Increased focus on emerging/BRIC nations– Migrating to a Consulting Model
• US:– Physician Payment Reporting– State Legislation in Data Usage– Adverse Event Reporting– Increased segmentation/targeting (more advanced analytics due
to shrinking access to physicians)– Internal resource strain due to acquisition activity– Cross-Divisional Synergy/Procurement Efforts
Key Challenges for Alcon Marketing Science
Key Strategies for Alcon Marketing Science
“How…”Immediate/Reactionary
MethodsMessaging
Physician/Consumer Preferences
Share of VoiceTried & True
First Come, First Served/BudgetData/Project Mgmt
Methodology ExpertsMarketing
Knowledge MgmtRepeated Validation/Habit
Actionable Insights
“…What”Future Focused
Business ValuePositioning/Segmentation
Demand/Unmet NeedsPortfolio Planning
InnovationConsulting/Problem Solver
Growth Opportunity/RiskThought Leadership
NPD, BD/L&A, CI, StrategySolutions
Technology
Social Conscience/Listening
Drive Business Impact
Alcon Overview