Alcon Overview

Alcon Mission

“To provide innovative products that enhance quality of life by

helping people see better.”

Surgical Devices and

Instrumentation

ConsumerProducts

World’s Premier Eye Care Company, with Leading Positions in Three Major Categories

Pharmaceuticals

Company Overview

Alcon Timeline

AlconIncorporated

Move to Current Fort

Worth Campus

First Listing on NYSE

Nestlé

Acquires Alcon CooperVision Surgical Acquired

Alcon IPONYSE: ACL

Burton Parsons CLC Business

Acquired

Sales of $7.2 Billion

Conner Research Center

Dedicated Cusi Acquired

Sales Reach $2 Billion

Annual Sales

WaveLight Acquired

Initial Novartis

Investment

NovartisBecomes Majority

Owner

1Estimated pro forma 2010 net sales based on Novartis and Alcon results; Pharmaceuticals and Consumer Health pro forma net sales reduced by amounts allocated to new Eye Care business; not adjusted for divestments required to date from regulatory decisions (total sales of approximately USD 100 million in 2009

2Lucentis® will remain in Novartis Pharmaceuticals division3Excluding nutritionals

NOVARTIS 2010 pro forma Group net sales: USD 55.4 billion1

Pharma Vaccines & Diagnostics

Sandoz(Generics)

Consumer Health

Alcon1

(Eye Care2)

USD 30.2billion1,2

USD 2.9billion

USD 8.5billion

USD 4.4billion1

AlconUSD 7.2 billion

CIBA VISIONUSD 1.8 billion

Ophtha2

USD 0.4 billion

USD 9.4billion1

Most NME2

approvals in industry since 2007

#1 Global eye care leader

#2 global generics company

#1 in biosimilars

OTC: Market growth leader in US3

Animal Health: Strong organic growth ahead of market

Leader in flu and strong meningo-coccal franchise

Alcon: New Eye Care Division of Novartis

3 Therapeutic Franchises

2010 Sales -

Surgical

$3.2 bn

2010 Sales -Pharmaceutical1

$3.5 bn

2010 Sales -

Vision Care

$2.7 bn

1 Includes NVS Other Ophthalmics

• Centralized structure, deployed to therapeutic franchises and geographic affiliates

– Pharmaceutical

– Surgical

– Vision Care

Alcon: Global Marketing Science

Head Global Marketing ScienceALCON

Assoc Director, MSSurgical

Director, MS United States

MS Manager (1) MS Manager (2) MS Managers (6)

Global MGR, MA & CI

Global

US

Assoc. Director MSPharma

Assoc. Director, MSVision Care

MS Managers(1)

Sr. MA Analysts (3)

Marketing Science (MS), Market Analytics (MA), Forecasting (FC), Competitive Intelligence (CI)

Sr. CI Analyst (1)

Global

Regional

Affiliate

Current GMS Vision, Mission & Values

Our Vision

To be the trusted advisor for global business decisions at Alcon.

Our Mission

To infuse the voice of our customers in business decisions.

Our ValuesIntegrity

We conduct our business ethically and legally in accordance with Alcon values and industry standards.

InnovationWe are focused on discovering new methodologies and approaches that lead to increased return on investment in critical business decisions and applications.

QualityWe strive for excellence and continuous improvement in designing and implementing market research and competitive intelligence to yield the most timely and actionable insights possible.

CommitmentWe are dedicated to providing unmatched partnership to all internal and external customers.

RespectWe promote a culture that fosters fairness and open communication among employees and values individual differences.

PerformanceWe are passionate about advancing the ability to apply insights

to make better business decisions at Alcon.

• GLOBAL:– Moving to a Franchise & Affiliate Marketing Structure– Simultaneous Mergers: Ciba Vision-to-Alcon-to-Novartis– Increased need for Innovation– Increased focus on emerging/BRIC nations– Migrating to a Consulting Model

• US:– Physician Payment Reporting– State Legislation in Data Usage– Adverse Event Reporting– Increased segmentation/targeting (more advanced analytics due

to shrinking access to physicians)– Internal resource strain due to acquisition activity– Cross-Divisional Synergy/Procurement Efforts

Key Challenges for Alcon Marketing Science

Key Strategies for Alcon Marketing Science

“How…”Immediate/Reactionary

MethodsMessaging

Physician/Consumer Preferences

Share of VoiceTried & True

First Come, First Served/BudgetData/Project Mgmt

Methodology ExpertsMarketing

Knowledge MgmtRepeated Validation/Habit

Actionable Insights

“…What”Future Focused

Business ValuePositioning/Segmentation

Demand/Unmet NeedsPortfolio Planning

InnovationConsulting/Problem Solver

Growth Opportunity/RiskThought Leadership

NPD, BD/L&A, CI, StrategySolutions

Technology

Social Conscience/Listening

Drive Business Impact

Alcon Overview