Alcatel-Lucent Video Analytics: An AppGlide Service

The Alcatel-Lucent Video Analytics service gives Internet service providers (ISPs) analytics and reporting

capabilities that provide a new level of visibility into online video delivery. ISPs gain valuable insight into customers’

quality of experience (QoE) as well as content usage and Content Delivery Network (CDN) performance.

The Alcatel-Lucent Video Analytics service collects, aggregates and mines data from multiple sources, including video player plug-ins, HTTP agents, CDN log files and Netflow data. It then provides ISPs with multidimensional comparisons and cross-correlation analysis of this data. ISPs can use this information to pinpoint and address QoE-affecting issues in the network. Keeping QoE high helps ISPs build brand value and increase customer loyalty.

Features

• Passiveandactivemonitoringof customers’ viewing experience as well as content availability and quality.

• AutomaticscoutingforInternetvideo content using an automated seek algorithm.

• QoEglobalscoringmodelbasedonAlcatel-Lucent Bell Labs research.

• Reportingandmanagementportalthat is dynamically updated.

• Largesetofexecutivedashboardswithdrill-down and analysis capabilities.

• Cloud-basedofferingwithmanagedservices provided by Alcatel-Lucent.

• Serviceisdeliveredandbilled according to a regularly reviewed service commitment level.

• Highlyscalableandresilientservicewith fully redundant software and hardware components.

Benefits

• Improvescustomersatisfactionand lowers churn by allowing ISPs to identify and effectively address content quality issues.

• Increasesrevenueopportunitiesbygiving ISPs the deep insight into cus-tomer behavior, customer engage-ment and content popularity they need to attract new customers and advertisers.

• Improvesreturnoninvestment(ROI)by helping ISPs develop a profitable content delivery strategy and fine-tune it to improve results.

• Increasesbrandvalueandcustomerloyalty by allowing ISPs to pinpoint and resolve QoE-affecting issues in the network.

• Acceleratesaccesstovaluabledataby allowing ISPs to start generating reports with no up-front costs and feature-based options.

www.alcatel-lucent.com Alcatel, Lucent, Alcatel-Lucent and the Alcatel-Lucent logo are trademarks of Alcatel-Lucent. All other trademarks are the property of their respective owners. The information presented is subject to change without notice. Alcatel-Lucent assumes no responsibility for inaccuracies contained herein. Copyright © 2011 Alcatel-Lucent. All rights reserved. CMO2023110413 (05)

Technical specifications

Technology componentsThe Alcatel-Lucent Video Analytics service is comprised of three components. Each component delivers data to the Alcatel-Lucent Video Analytics web services, data warehouse and portal for aggregation and reporting.

•Video player plug-in: This software is added to the customer’s video player(s). It continuously and passively measures the customer’s viewing experience, reporting events that are used for QoE scoring and dashboard creation. It can be installed on computers, mobile devices and other Internet-connected video devices.

•QoE agents: These software clients are installed on standard hardware and deployed in the ISP’s network. QoE agents behave like virtual end users, actively measuring content availability and quality so the data can be included in reports.

•CDN log files: These files provide data about CDN performance, content usage and trends and are used to generate reports. Analysis of CDN log files is performed entirely in the cloud.

Portal reporting features •Comprehensiveanddynamicvisualizationof

the data collected by the Alcatel-Lucent Video Analytics service.

• Largesetofreportsandminingcapabilitiesavailable:

¬ Up to 30 detailed graphical reports grouped into three categories: QoE, CDN performance, content usage and trends.

¬ Data collected is aggregated, allowing end-to-end analysis.

¬ QoE score based on a unique Bell Labs model thatsynthesizesdetailedQoEmetricssoresults can be communicated with a single green, yellow or red symbol.

¬ Performance comparisons for key dimensions, including location, CDNs and customer groups.

¬ Trending analysis.

Portal configuration features •ConfigurableQoEthresholdparameters(green,

yellow, red).

•Usermanagement,includinglogins,passwordsand roles.

•Allchangeslogged.

Scalability• Theserviceisscaledtohandlehighvolumesper

customer:

¬ 5 million concurrent video players

¬ 10,000 video assets

•Modularsoftwarecomponentsensurelargevolumes of incoming raw data can be processed

Support• 24x7remotesupportandmanagementfor

deployed agent compo nents with defined service level agreements (SLAs).

Figure 1. Sample of Alcatel-Lucent Video Analytics reports available through the AppGlide portal