takes over the market.for Airline Brands

FacebookCampaigns

various apps and toolson social media channels

are easier and cooler with

Marketing campaigns

top 3

F a c e b o o k c a m p a i g n s

proven marketing tipsfor

A look at the

Marketing#1tip

that capturesFree content

"likes"

Marketing#2tip

competitionRun a

Offer a

for products and services

Marketing#3tip

discount or coupon

Tips and TricksFacebookCampaigns

from

b y t o p A i r l i n e b r a n d s

Case Study#1

Air Asia's

CAMPAIGN“1 Million Free Seats”

free seats1 Million

BOOKING DONE BETWEEN : TRAVEL PERIOD

September

17 - 22Jan aug

7 - 52013 2014

Case Study Air Asia's “ 1 Million Free Seats” campaign#1

Bonus BIG points20x

to every 200thsuccessful redemption

Case Study Air Asia's “ 1 Million Free Seats” campaign#1

airport taxes and feesexclude

Flight fares

Case Study Air Asia's “ 1 Million Free Seats” campaign#1

Case Study#2

Emirates

2013 FORMULA 1 INDIAN GRAND PRIXoffering two tickets to

Case Study Emirate’s Win two tickets to Clark from Dubai#2

100 free tickets

are being given away till October 16th.

Case Study Emirate’s Win two tickets to Clark from Dubai#2

Emirates caters to

and book your tickets through Emirates to enter the competition.

Plan a holiday before

135 destinations.n o v e m e r 3 0

Case Study#3Malaysian Airways

privilege programBoarding pass

VALID TILL DECEMBER 31, 2013

By presenting boarding pass atChangi Recommendations Booth

Case Study Malaysian Airways “Boarding pass privilege program”#3

at Singapore

avail exciting offers

Case Study Malaysian Airways “Boarding pass privilege program”#3

offers are :Ducktours City sightseeing / Ducktours rideAIRLINE PROMOTION

25% off$25USUAL PRICE

$33Gardens by The BayAIRLINE PROMOTION

18% off$23USUAL PRICE

$28River safari + Gardens By the BayAIRLINE PROMOTION

21% off$42USUAL PRICE

$53$50 SIM CardFREE SHUTTLE RIDE TO HOTEL WORTH

$9USUAL PRICE

$50

Case Study Malaysian Airways “Boarding pass privilege program”#3

Discount in fare for Flights tofrom Delhi / Mumbai / Chennai / Hyderabad / Bangalore

Singapore

Delhi

Mumbai

Chennai

Hyderabad

Bangalore

: INR 22,915

: INR 23,242

: INR 22,062

: INR 28,258

: INR 26,284

Case Study#4

Delta Airways

on Facebook in 2010sold tickets

allowed full ticket bookingfrom their Facebook Page

Case Study Delta Airways sold tickets on facebook in 2010#4

“ The Delta Ticket Window”- A facebook application launched in 2010

Case Study Delta Airways sold tickets on facebook in 2010#4

“Away We Go”a Facebook traveler app owned by Delta

Insert your favourite location

Put up a picture

Invite friends to travel with you

WhyCampaigns ?

because they are viralinteractionhelps in better

through Gamificationand amazing Conversions

if not full, but one-way atleast!

Who wouldn't love apaid trip?

There's always something to

at the endtake back

Top 10 facebook brands by no. of fans

July 2013 Facebook Report: Airlines Industry

0

1M

2M

3M

4M

KLM

SOU

THW

EST

AIR

LIN

ES

AZU

L BR

AZI

LIA

NA

IRLI

NES

TURK

ISH

AIR

LIN

ES

AIR

FRA

NC

E

AIR

ASI

A

EMIR

ATE

S

QA

TAR

AIR

WA

Y

NA

SAIR

GO

LTR

AN

SPO

RTES

AÉR

EOS

4,002,257

3,903,899

2,283,237

2,170,163

1,705,5161,933,345

1,905,659

1,839,589

1,725,297 1,544,524

Top 3Fastest GrowingFacebook Brands

QatarAirways

Nas AirAir

New Zealand

Average Engagement Rate

Top 3Facebook brands byPost Engagement Rate

Japan Airlines

1.32%Emirates

1.12%

0.21%

ANA.Japan

0.98%

Altogether users get an

unlocking rewardsand offers at every gateway

social travel experienceawesome

Airlines on Instagram

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