Airlines driving social engagement through Facebook
31
takes over the market. for Airline Brands Facebook Campaigns
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17-Oct-2014 -
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The rise of Facebook and its continuing maturing has brought in a plethora of apps and tools that have enables businesses and brands to make marketing campaigns viral. Its catchy, and its cost effective. For users, everytime they want to book flight tickets to travel, they unlock exciting offers and discounts. Flying is definitely not boring anymore. The three most proven tricks for marketing on Facebook have been recorded to be: Content that can capture more “Likes” and/or emails that can help build an awesome fan base and subscriber list. To arrange online competitions and set some exciting giveaways that will draw in participants. Offering discounts or coupons for various products and services. Airline brands are doing everything to make their presence felt on the web world. And what better place than Facebook where world’s maximum population gather to socialize! Altogether users get an awesome social travel experience unlocking rewards and offers at every gateway via these campaigns. Facebook has become a medium through which big brands are just not monetizing their business but also breaking the wall between them and their customers. They have now started enjoying the emotional support of their customers as well. To read more, vsist this link: http://startups.fm/2013/10/08/airline-brands-are-more-in-love-with-facebook-for-campaigns.html
Transcript of Airlines driving social engagement through Facebook
takes over the market.for Airline Brands
FacebookCampaigns
various apps and toolson social media channels
are easier and cooler with
Marketing campaigns
top 3
F a c e b o o k c a m p a i g n s
proven marketing tipsfor
A look at the
Marketing#1tip
that capturesFree content
"likes"
Marketing#2tip
competitionRun a
Offer a
for products and services
Marketing#3tip
discount or coupon
Tips and TricksFacebookCampaigns
from
b y t o p A i r l i n e b r a n d s
Case Study#1
Air Asia's
CAMPAIGN“1 Million Free Seats”
free seats1 Million
BOOKING DONE BETWEEN : TRAVEL PERIOD
September
17 - 22Jan aug
7 - 52013 2014
Case Study Air Asia's “ 1 Million Free Seats” campaign#1
Bonus BIG points20x
to every 200thsuccessful redemption
Case Study Air Asia's “ 1 Million Free Seats” campaign#1
airport taxes and feesexclude
Flight fares
Case Study Air Asia's “ 1 Million Free Seats” campaign#1
Case Study#2
Emirates
2013 FORMULA 1 INDIAN GRAND PRIXoffering two tickets to
Case Study Emirate’s Win two tickets to Clark from Dubai#2
100 free tickets
are being given away till October 16th.
Case Study Emirate’s Win two tickets to Clark from Dubai#2
Emirates caters to
and book your tickets through Emirates to enter the competition.
Plan a holiday before
135 destinations.n o v e m e r 3 0
Case Study#3Malaysian Airways
privilege programBoarding pass
VALID TILL DECEMBER 31, 2013
By presenting boarding pass atChangi Recommendations Booth
Case Study Malaysian Airways “Boarding pass privilege program”#3
at Singapore
avail exciting offers
Case Study Malaysian Airways “Boarding pass privilege program”#3
offers are :Ducktours City sightseeing / Ducktours rideAIRLINE PROMOTION
25% off$25USUAL PRICE
$33Gardens by The BayAIRLINE PROMOTION
18% off$23USUAL PRICE
$28River safari + Gardens By the BayAIRLINE PROMOTION
21% off$42USUAL PRICE
$53$50 SIM CardFREE SHUTTLE RIDE TO HOTEL WORTH
$9USUAL PRICE
$50
Case Study Malaysian Airways “Boarding pass privilege program”#3
Discount in fare for Flights tofrom Delhi / Mumbai / Chennai / Hyderabad / Bangalore
Singapore
Delhi
Mumbai
Chennai
Hyderabad
Bangalore
: INR 22,915
: INR 23,242
: INR 22,062
: INR 28,258
: INR 26,284
Case Study#4
Delta Airways
on Facebook in 2010sold tickets
allowed full ticket bookingfrom their Facebook Page
Case Study Delta Airways sold tickets on facebook in 2010#4
“ The Delta Ticket Window”- A facebook application launched in 2010
Case Study Delta Airways sold tickets on facebook in 2010#4
“Away We Go”a Facebook traveler app owned by Delta
Insert your favourite location
Put up a picture
Invite friends to travel with you
WhyCampaigns ?
because they are viralinteractionhelps in better
through Gamificationand amazing Conversions
if not full, but one-way atleast!
Who wouldn't love apaid trip?
There's always something to
at the endtake back
Top 10 facebook brands by no. of fans
July 2013 Facebook Report: Airlines Industry
0
1M
2M
3M
4M
KLM
SOU
THW
EST
AIR
LIN
ES
AZU
L BR
AZI
LIA
NA
IRLI
NES
TURK
ISH
AIR
LIN
ES
AIR
FRA
NC
E
AIR
ASI
A
EMIR
ATE
S
QA
TAR
AIR
WA
Y
NA
SAIR
GO
LTR
AN
SPO
RTES
AÉR
EOS
4,002,257
3,903,899
2,283,237
2,170,163
1,705,5161,933,345
1,905,659
1,839,589
1,725,297 1,544,524
Top 3Fastest GrowingFacebook Brands
QatarAirways
Nas AirAir
New Zealand
Average Engagement Rate
Top 3Facebook brands byPost Engagement Rate
Japan Airlines
1.32%Emirates
1.12%
0.21%
ANA.Japan
0.98%
Altogether users get an
unlocking rewardsand offers at every gateway
social travel experienceawesome
Airlines on Instagram
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