Post on 11-May-2015
An Idea Nation CrowdFunding Webinar
What is Crowdsourcing?
The process of getting work or funds from a crowd of people, usually online
“More heads are better than one.”
Example: Wikipedia
What is Crowdfunding?
A type of Crowdsourcing that involves obtaining funds from a crowd of people, usually online
Indiegogo and Kickstarter
Endless possibilities: Movies, personal or business projects, new technology, and even medical research
In 2011, 1.5B was raised. In 2012 the industry nearly doubled to 2.7B. Our industry is on track for 5.1B in 2013.
Who Crowdfunds?
Film Makers-‐ Veronica Mars Movie raised 5.7 million
Technology developers-‐LunaTik TikTok iPod Nano watch raised nearly 1 million (goal was 15,000)
Researchers-‐ MIT media lab crowd funded nearly 3 million to develop a 3D printer for the masses
Musicians-‐ Amanda Palmer raised over 1 million to fund her fourth album
Why Crowdfund?
Social Interaction Efficiency
Projects gain more exposure to the public in comparison to traditional ways of obtaining funds
Offers feedback before a project is even launched
Great PR in addition to effective capital raising
Success story
Glyncoch, South Wales is a mining town whose economic climate isn’t ideal due to the sinking mining industry
The town was in need of a Community Centre and did not have enough funds from the Government; they turned to crowd funding and raised the funds the government could not provide
What is An Idea Nation?
a membership site for Crowdfunding projects that have global impact
a global think tank that connects people with common goals so that they can combine resources and achieve more
The global think tank allows people and businesses to band together to donate and decide how money will be spent on their cause of choice. This allows for a more efficient process than traditional ways of raising funds for causes
An Idea Nation and Social Enterprise
An Idea Nation supports 8 main global priorities: Energy, Food/Water, Environment, Health, Education, Freedom, Justice, and Distribution
As an Individual or Business you can choose to support the global priorities you feel passionate about
“Social enterprises are businesses whose primary purpose is the common good. They use the methods and disciplines of business and the power of the marketplace to advance their social, environmental and human justice agendas.” –Social Enterprise Alliance, USA
Social Media and Social Value
When you support the 8 global priorities you receive social value messaging through social media
We highlight how you are helping others
For Individuals: Tweets, YouTube Videos, and Facebook/Instagram posts will be posted to thank you for your donations
For Businesses: We will provide you all of the social value above plus you will automatically be a recommended merchant within the global think tank
Social Media Statistics The fastest growing demographic on Twitter is the 55 to 64 age bracket
189 million of Facebook's users are "mobile only.”
YouTube reaches more U.S. adults aged 18 to 34 than any cable network
Every second two new people join LinkedIn
93 % of marketers use social media for business
More Statistics
Social media is now the #1 activity on the Web
LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter, and Facebook
25% of smartphone owners age 18-‐44 say they can’t recall the last time their smartphone wasn’t next to them
Even though 62% of marketers blog or plan to blog in 2013, only 9% of U.S. marketing companies employ a full time blogger
Loyalty Program
An Idea Nation Loyalty Program is a lifetime membership to the “global think tank” which allows you to connect with individuals and businesses that care about the same causes you do
Your Loyalty rewards provide you with: discounts at participating merchants, recurring revenue sources for vetted social good organizations and social media marketing
What is Own a Home Fund?
A platform that allows friends and family to help you fund your new home. Ex: “Grandma buys you the cabinets for your dream kitchen for Christmas”
10 Percent of your funds will go to Habitat for Humanity to help others have a roof over their head too
What we do for you at OwnAHomeFund
We will pool funds from your friends, family and followers so you can purchase a house with minimal borrowing from the bank (Mortgage)
Our mortgage brokers will assist in the transaction ensuring legal, professional funds transfer. When you sell or re-‐finance, your equity partners reap their rewards or continue in home ownership with you
How to become a lifetime member
Go to www.anideanation.com
Choose your global priority fund and contribute $8
Hometown Heroes A way for Realtors, Brokers, and other Independent
Professionals to Sponsor community projects and expand their influence
Benefits: • Your own Crowdfunding Ecosystem for your Community
• Branded pages with your logo, domain name(s), and videos
• A dedicated Community Manager who provides PR & Social Media for you and the projects you Sponsor on your page(s)
Hometown Heroes Continued
Benefits continued
• Continuous Social Media engagement & stories of the 'social value' you are bringing to your community based on what your community is doing within AnIdeaNation's 8 Global Priorities
• An opportunity to "Be the Bank" & be the "HomeTown Hero" for your Community's funding needs
• An additional revenue stream for your business (1% of funds raised)
• Business cards and promotional materials for your Crowdfunding Community Ecosystem
Hometown Heroes App
A custom crowd funding app for your business
Includes your Crowdfunding Ecosystem for your Community with your branding & additional info pertaining to your business (i.e. Realty Listings)
“As we look ahead into the next century, leaders will be those who empower others.”
-‐Bill Gates