GET INSPIRED BY CHARITY CROWD FUNDING

EVERY CAMPAIGN TELLS A STORY

We see charities launching inspiring crowd funding campaigns on Virgin Money Giving every day – from using high profile ambassadors to promote an event, to creating challenges around the four stages of cancer, through to using beautiful photography to illustrate a Nature Reserve appeal.

In this eBook, we bring you just some of the stories we’ve seen on Virgin Money Giving to show what’s possible and to demonstrate the creative ways you can use Campaign Pages to crowdfund your next appeal or project.

In this pack, you’ll find three great examples for each of the key uses of Campaigns across corporate, event and appeal fundraising.

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Guy’s and St. Thomas’> A team of colleagues at Cisco have all

been affected by cancer in some way, so they created a corporate challenge page with a personal story. The Wilderness Challenge was devised to represent the four stages of cancer treatment the leader’s wife had, had to endure. Four tough challenges for four tough stages of treatment.

> The story helps bring to life the importance of the work of Guy's & St. Thomas' Charity research teams to establish the links and triggers of triple negative and genetic cancer and developing the drugs to combat it.

http://uk.virginmoneygiving.com/fund/CiscoWildernessChallenge2016 3

Down’s Syndrome Association> Avaya UK chose Down’s Syndrome

Association as their corporate charity of the year for 2017.

> The Managing Director and other members of the Avaya UK team have worked with parents who have raised Down’s Syndrome children and so are aware of the challenges they face.

> With this insight, they see their campaign as a great opportunity for them as a company and individuals to contribute in a variety of different ways to increase public awareness on the many misconceptions about Down’s syndrome, and collectively raise funds for the cause.

http://uk.virginmoneygiving.com/fund/avayauk 4

Headway> Burcher Jennings have a nationwide

network of offices, and all will be undertaking a number of challenges for the company Charity of the Year throughout 2017.

> People can support their colleagues and their individual events and see how their efforts contribute to the overall target from their Corporate page.

> In the ‘shopping list’, Headway outline what can be achieved with the amounts people could donate. This gives real clarity to what a difference people’s fundraising efforts can make to the charity and the work they are undertaking.

http://uk.virginmoneygiving.com/fund/BurcherJennings 5

Mind> Using your ambassadors to promote

your charity by creating a high profile celebrity event is another engaging way of using a Campaigns page. TV personalities Matt Johnson and Anna Williamson set up a team of celebrities each, together with Mind trekkers (supporters of Mind who have all been touched by mental health battles) for their fundraising challenge.

> They told their personal story and in doing so, promoted both the challenges of mental health throughout the campaign, and their fundraising for the actual event.

http://uk.virginmoneygiving.com/fund/Mind3000s 6

NSPCC> Setting up a Campaign is a good

way to collectively bring your supporters together for a specific event. NSPCC – as the Virgin Money London Marathon charity of the year in 2016 - created a hub page for teams who were running in the London Marathon.

> They had a specific aim to raise funds for their Childline 30 Challenge so that every child who rings Childline can be helped.

> All teams could then be linked to the Campaign page so they could see how their efforts contributed to the overall target with a running total.

http://uk.virginmoneygiving.com/fund/30kchallenge 7

Snow Camp> The great thing about this Campaign

is that both the challenge and the charity are snow based, so there is a real resonance with the event participants who are fundraising for the charity, knowing that their efforts will provide an opportunity for people who otherwise wouldn’t be able to enjoy snow sport too.

> The page uses all the Campaigns features available to make the most of promoting the Event. It tells the story behind the event and how Snow Camp can make a real difference to the young people they support through fundraising. All fundraising pages linked to the page are branded consistently with the event and charity logo, creating an all inclusive look and feel to the Campaign.

http://uk.virginmoneygiving.com/fund/coeurblanc2016 8

Yoesden Nature Reserve> Yoesden Nature Reserve used

beautiful photography on their Campaign page to illustrate and bring to life to their supporters what they were trying to preserve and also create from their appeal to extend the Nature Reserve.

> They included social media buttons on their Appeal page where they promoted progress on Facebook and Twitter of the Appeal, again using beautiful photography to bring to life what they were wanting to achieve, and a consistency to the Appeal.

http://uk.virginmoneygiving.com/fund/yoesden 9

Crisis> Crisis at Christmas is an Appeal set

up by Crisis for anyone to fundraise for and donate to.

> This hub page tells people how to find their local area to fundraise for, or people can donate directly to the cause.

> Crisis are able to communicate through this Campaign page effectively and more cost efficiently at a national level, rather than each local area having to rely on their own communication to raise funds, and the page keeps a running tally for everyone to see how well the campaign is going.

http://uk.virginmoneygiving.com/fund/sponsoredvolunteer 10

Kings College London> This Appeal outlines what has

already been achieved with funds raised in response to the Ebola crisis, and now it continues to raise funds for the original purpose of the Appeal – to strengthen Sierra Leonne’s health system.

> It is set up as a Campaign Appeal, so people can donate direct to the cause, but it also gives the option to become involved in an existing fundraising event or for people to organise their own activity. They have their own online registration for getting involved, together with help and tips to get the most from their fundraising efforts.

http://uk.virginmoneygiving.com/fund/kslpebola 11

WANT TO FIND OUT MORE?> We have three additional resources to help you build a great Campaign…

> Click here to view our dedicated Campaigns page where you will find these resources.

> Inspired to get going today? Click here to set up your Campaign and start raising funds.

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