Post on 22-Mar-2017
Business Model For SUSTAINABLE GROWTH
FROM IDEA TO COMMERCIALIZATION
REVENUE MODEL BUSINESS MODEL
“ A business model describes the rationale of how an organizationcreates, delivers, and captures value”
- Alexander Osterwalder
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CREATE MONOPOLYBUILD TO WIN
STRATEGIZESTRATEGIZESTRATEGIZE
OPTIMIZERESOURCES
WHY COMPANY FAILS?
Business Model Generation
Building great products customers love Make sure business model on the right path
ข้าไปช่วยแก้ปัญหาในจดุไหน?
Key
Partners
Key
Activities
Value
Propositions
Customer
Relationships
Customer
Segments
Key
ResourcesChannels
Cost Structure Revenue Streams
BUSINESS MODELKEY COMPONENTS
Business Model Canvas
Key
Partners
Key
Activities
Value
Proposition
Customer
Relationships
Customer
Segments
Key
Resources
Channels
Cost Structure Revenue Streams
• Publishers,
Media companies
• Bitmojis
• Investors
• Acquisition & Retention
• Create a friendly, funny,
interactive with customers
• Online channels: Social Media, Newsapp, Video Platform
• Key Opinion Leaders especially Celebrities
• Self-destructing
messages after
reading without
privacy concerns
• Unique filters
and lenses to
make pictures &
videos fun and
creative
• Young people aged
from 13 to 34
• Advertiser
• Fixed cost: App development and maintenance ie. Server, Operational cost – Personnel etc.
• Variable cost: Marketing, Promotion etc.
• Provide a platform for users to share stories through picture & video
• Advertising
• User purchase
• Lens & Geofilters
• Millions of daily
active users
CUSTOMER
SEGMENTS
Customer
Segments
Business Model Canvas CUSTOMER SEGMENTS
Types of customer segments :
• Mass market• Niche market• Segmented• Diversified• Multi-sided market ie.B2B and B2C
VALUE
PROPOSITIONS
Value
Propositions
Business Model Canvas VALUE PROPOSITIONS
o Newnesso Performanceo Customizationo Getting the Job Doneo Designo Brand/Statuso Priceo Cost Reductiono Risk Reductiono Accessibilityo Convenience/Usability
KEY RESOURCES
Key
Resources
Business Model Canvas KEY RESOURCES
o Physicalo Intellectualo Humano Financial
Key
Partners
.
KEY PARTNERS
Who are our Key Partners?Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
Business Model Canvas KEY PARTNERS
KEY ACTIVITIESKey
Activities
Business Model Canvas KEY ACTIVITIES
What Key Activities do our Value Propositions require?
CATEGORIES•Production•Problem Solving•Platform/Network
CUSTOMER
RELATIONSHIPS Customer
Relationships
Business Model Canvas CUSTOMER RELATIONSHIPS
What type of relationship does each of our Customer Segments expect us to establish and maintain with them?•Personal assistance•Dedicated Personal Assistance•Self-Service•Automated Services•Communities•Co-creation
CHANNELS
Channels
Business Model Canvas CHANNELS
Which Channels do our Customer Segments want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?
COST STRUCTURE
Cost Structure
Business Model Canvas COST STRUCTURE
What are the most important costs inherent in our business model?•Fixed Costs (salaries, rents, utilities)•Variable costs•Economies of scale•Economies of scope
REVENUE STREAMS
Revenue Streams
Business Model Canvas REVENUE STREAMS
What value are our customers really willing to pay?•Asset sale•Usage fee•Subscription Fees•Lending/Renting/Leasing•Licensing•Brokerage fees•Advertising
BUSINESS MODEL OF
THIS DECADE
SHARING ECONOMYALREADY CREATED 17
UNICORNS
MO
ST
FOR SUCCESS
Bill GrossIdealab
What’s the single biggestreason why startup succeed?
BUSINESS MODEL VS TIMING
The right product at the right time for a market that is searching for a solution to a problem or need”
CUSTOMERS
PURPOSE
CONTACT: PARTNER@AIMSPIRELIVE.COM
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