May 2014

AGING BY DESIGN !Understanding the real and nuanced lives of the 65+ and human-centered design’s potential to enrich them.

© Abbey Elaine Photography

FROG IS A GLOBAL PRODUCT STRATEGY & DESIGN FIRM

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For over 40 years, we have believed in creating products with cultural & emotional qualities. Human experience has always been central to why we are here.

We design experiences - product, digital, environmental or virtual.

SERVICESFROG IS A GLOBAL PRODUCT STRATEGY AND DESIGN FIRM

Tools and capabilities that help our clients capture value by identifying untapped opportunities in the market and converting them into meaningful strategies.

Strategy and design that choreographs interactions between people and a brand’s products and services over extended time.

The concepting, planning and engineering of products and services that connect on a functional and emotional level.

Capabilities to get our clients products to market quickly by supporting internal development and manufacturing processes.

EXPERIENCE STRATEGY

PRODUCT & SERVICE DESIGN

PRODUCT REALIZATION

GROWTH STRATEGY

EXPERIENCE ASSESSMENT !EXPERIENCE ENVISIONING !EXPERIENCE PLANNING !EXPERIENCE MANAGEMENT

BRAND DESIGN !PHYSICAL DESIGN !SOFTWARE & DIGITAL DESIGN !DESIGN SYSTEMS

DESIGN FOR MANUFACTURING !PRODUCT REALIZATION MANAGEMENT !SOFTWARE DEVELOPMENT !DESIGN SYSTEMS DEVELOPMENT

INSIGHTS !PRODUCT STRATEGY !BRAND STRATEGY !TECHNOLOGY STRATEGY

We are thought leaders anticipating the future.

And we are passionate about innovating for our aging population and for the people who care for them.

WHY AGING BY DESIGN?

WE ARE INTERESTED IN — AND ACTIVELY EXPLORING — THE TRANSFORMATIVE IMPACT THAT GREAT DESIGN AND EMERGING TECHNOLOGIES WILL HAVE ON CREATING SUSTAINABLE, SUPPORTIVE AND CONNECTED COMMUNITIES FOR THE AGING POPULATION AND THOSE WHO CARE FOR THEM.

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THE NEED IS MASSIVE

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The elderly population in America alone (classified as 65 years of age and older) is projected to shoot up 78% over the next 20 years. By 2030, roughly 1 in 5 Americans will be elderly, or over 72 million seniors.

Even with all of this, most of us want nothing more that to remain in the company of our friends and loved ones, stay in places that are most familiar and comfortable to us, and maintain our mental and physical autonomy.

SPENDING CAPACITY

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According to a Nielsen study of “Marketing’s Most Valuable Generation,” consumers over 50 years of age represent 44% of the U.S. population, control 70% of disposable income, and account for 49% of all spending on packaged goods.

WHO ARE WE TALKING ABOUT?

TV DINNERS & MOON LANDINGS. CIVIL RIGHTS & WOODSTOCK. THE POST-WAR PRIVILEGED. !

THE INNOVATION GENERATION.

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53% of Boomers are on Facebook Nielsen Report: INTRODUCING BOOMERS: MARKETING'S MOST VALUABLE GENERATION

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41% of Apple customers are Boomers Nielsen Report: INTRODUCING BOOMERS: MARKETING'S MOST VALUABLE GENERATION

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45% of persons aged 65-74 engage in regular physical activity. H&HS: PROFILE OF OLDER AMERICANS 2012.

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WHAT PEOPLE WANT IS CONTROL. OVER THEMSELVES, THEIR SURROUNDINGS AND THEIR LIFE DECISIONS.

THE NONNEGOTIABLE NEEDS

Help me stay me.

Help me stay engaged.

Help me stay in control.

Help me stay mentally & physically fit.

BY THE WAY, THEIR KIDS ARE GOING TO EXPECT MORE. A LOT MORE.

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To the senior, an amusement.

To the caregiver, a communication tool.

To the senior, an activity motivator.

To the caregiver, a vitals indicator.

Or a location device…

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WE ARE IN THE MIDDLE OF A CARE INNOVATION EXPLOSION

And we are just at the very beginning…

It’s going to get much more sophisticated. And provocative. And contentious. And omnipresent.

WHAT OPPORTUNITIES OPEN UP WHEN BIG DATA IS INTELLIGENTLY OPEN SOURCE?

WHAT OPPORTUNITIES OPEN UP WITH THE ADVENT OF MORE NON-INVASIVE WAYS TO TRACK AND MONITOR?

WHAT OPPORTUNITIES ARISE WHEN TRACKING AND MONITORING ISN’T A BAD THING?

Heart rate: 110 beats/minute

Body temp: 99F

UV exposure: Low

Hydration: Normal

WHAT OPPORTUNITIES ARISE WHEN WHERE WE ARE ISN’T AN ISSUE?

WHAT OPPORTUNITIES ARISE WHEN OUR ENVIRONMENTS ARE OPTIMIZED TO ACTUALLY CARE FOR US?

WHAT OPPORTUNITIES OPEN UP WHEN WE CAN ANALYZE OUR DIET IN REAL-TIME ALL THE TIME?

WHAT OPPORTUNITIES ARISE WHEN WE HARNESS OUR MICROBIOME?

WHAT OPPORTUNITIES ARISE WHEN ARTIFICIAL INTELLIGENCE FILLS THE CAREGIVER GAP?

© Capital Pictures

WHAT OPPORTUNITIES ARISE WHEN WE CAN CREATE BESPOKE ENVIRONMENTS AT SCALE?

© Hans Erkelens

WHAT OPPORTUNITIES ARISE WHEN THE UNREAL IS REAL?

WHAT OPPORTUNITIES ARISE WHEN WE UNDERSTAND AND HARNESS OUR DNA?

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REMEMBER, THEY ARE NOT YOUR EXPECTED ELDERLY.

THANK YOU!

Lindsey Conner Mosby frog Executive Strategy Director, Healthcare lindsey.mosby@frogdesign.com 512.574.6128 ! frog business@frogdesign.com

frog is a company of Aricent. © 2014 frog design inc.