WHY AFRICA? The fastest growing market on the planet

Why Africa? Source http://de.wikipedia.org/wiki/Hy%C3%A4nen-Menschen#mediaviewer/File:Gadawan_Kura.jpg

PRECONCEPTION 1 AFRICA IS A SINGLE MARKET

Source: Gill Peter

http://fotos.sapo.pt/alterjpt/fotos/?uid=szJ754LLG5mHSI3Zq5Hu

“India is a geographical

term. It is no more a united

nation than the Equator.”

A very exasperated

Winston Churcill

PRECONCEPTION 2 AFRICA IS POOR

$0

$100

$200

$300

$400

$500

Inflows to Africa Outflows from Africa

Foreign Aid Remittances Natural resource outflows from Africa

The annual flow of money between Africa and the rest of the world (in billions)

$0

$100

$200

$300

$400

$500

Inflows to Africa Outflows from Africa

Foreign Aid Remittances Natural resource outflows from Africa

The annual flow of money between Africa and the rest of the world (in billions)

$0

$100

$200

$300

$400

$500

Inflows to Africa Outflows from Africa

Foreign Aid Remittances Natural resource outflows from Africa

The annual flow of money between Africa and the rest of the world (in

billions)

Source http://de.wikipedia.org/wiki/Hy%C3%A4nen-Menschen#mediaviewer/File:Gadawan_Kura.jpg

PRECONCEPTION 3 MOBILE IS THE FIRST SCREEN

p.

Mobile is the only

screen

Image: Reuters/Siphiwe Sibeko

PRECONCEPTION 4 AFRICA FOLLOWS THE WEST

http://commons.wikimedia.org/wiki/File:Earthlights_dmsp.jpg

Photo: Laxman Rajagopalan

mPedigree

WHAT DOES THIS MEAN FOR BUSINESSES?

Unique opportunities

It’s not all challenges & danger; there are

a host of strategic opportunities and low-

hanging fruit to be found in Africa unlike

anywhere else in the world

THANK YOU!!!