Africa - A Helicopter View
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WHY AFRICA? The fastest growing market on the planet
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Why Africa? Source http://de.wikipedia.org/wiki/Hy%C3%A4nen-Menschen#mediaviewer/File:Gadawan_Kura.jpg
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PRECONCEPTION 1 AFRICA IS A SINGLE MARKET
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Source: Gill Peter
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http://fotos.sapo.pt/alterjpt/fotos/?uid=szJ754LLG5mHSI3Zq5Hu
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“India is a geographical
term. It is no more a united
nation than the Equator.”
A very exasperated
Winston Churcill
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PRECONCEPTION 2 AFRICA IS POOR
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$0
$100
$200
$300
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Inflows to Africa Outflows from Africa
Foreign Aid Remittances Natural resource outflows from Africa
The annual flow of money between Africa and the rest of the world (in billions)
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$0
$100
$200
$300
$400
$500
Inflows to Africa Outflows from Africa
Foreign Aid Remittances Natural resource outflows from Africa
The annual flow of money between Africa and the rest of the world (in billions)
![Page 10: Africa - A Helicopter View](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e6aabb379596f2b8b546c/html5/thumbnails/10.jpg)
$0
$100
$200
$300
$400
$500
Inflows to Africa Outflows from Africa
Foreign Aid Remittances Natural resource outflows from Africa
The annual flow of money between Africa and the rest of the world (in
billions)
![Page 11: Africa - A Helicopter View](https://reader034.fdocuments.in/reader034/viewer/2022051817/547e6aabb379596f2b8b546c/html5/thumbnails/11.jpg)
Source http://de.wikipedia.org/wiki/Hy%C3%A4nen-Menschen#mediaviewer/File:Gadawan_Kura.jpg
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PRECONCEPTION 3 MOBILE IS THE FIRST SCREEN
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p.
Mobile is the only
screen
Image: Reuters/Siphiwe Sibeko
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PRECONCEPTION 4 AFRICA FOLLOWS THE WEST
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http://commons.wikimedia.org/wiki/File:Earthlights_dmsp.jpg
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Photo: Laxman Rajagopalan
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mPedigree
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WHAT DOES THIS MEAN FOR BUSINESSES?
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Unique opportunities
It’s not all challenges & danger; there are
a host of strategic opportunities and low-
hanging fruit to be found in Africa unlike
anywhere else in the world
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THANK YOU!!!