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AFFD SPONSORSHIP GUIDE2010
ASIAN FILM FESTIVAL OF DALLAS | WWW.AFFD.ORG | MAILBAG@AFFD.ORG | TWITTER | FACEBOOK
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ASIAN FILM FESTIVAL OF DALLAS | WWW.AFFD.ORG | MAILBAG@AFFD.ORG | TWITTER | FACEBOOK
The Asian Film Foundation of Dallas (dba AFFD), was founded in 2002 by SMU Film graduate Mye Hoang and localfilm enthusiast Stephen Carlton in response to a lack of Asian and Asian American films screening in Dallas theaters.
Since then, AFFD has grown to become the largest and longest running festival of its kind in the southwestern UnitedStates.
Incorporated as a non-profit organization in 2003, AFFD is run by a dedicated and diverse group of volunteers broughttogether by their love of film and desire to support the arts.
AFFD's Mission
Celebrate and support emerging andestablished Asian and Asian-Americanfilmmakers.
Share the rich diversity of Asian culturethrough the medium of cinema.
AFFD's Impact
Community access to short and feature length filmsthey may not be able to see on the big screenotherwise
Enrichment through filmmaker visits and discussions
Unique opportunity to see Asian films in U.S. with alarge and diverse audience.
Experience and networking for local film talentthrough volunteering and attending the festival
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ASIAN FILM FESTIVAL OF DALLAS | WWW.AFFD.ORG | MAILBAG@AFFD.ORG | TWITTER | FACEBOOK
VenueLandmark's Magnolia Theatre
in Dallas' West Village Shopping Center
Expected Attendance
3500+
Program Over 50 films screened Diverse representation across various genres,
languages, and countries of origin
Juried competition for feature length and short films Filmmaker guests and Q&A sessions
Some pics of venue,audience, etc.
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ASIAN FILM FESTIVAL OF DALLAS | WWW.AFFD.ORG | MAILBAG@AFFD.ORG | TWITTER | FACEBOOK
AFFD has a strong social media and web presence thatenables it to reach a broad national and international
audience of distributors, filmmakers, and film fans. Whilethe majority of the audience is made up of attendees fromthe DFW Metroplex, many festival attendees come fromother parts of Texas as well as out-of-state.
Race, Gender and Age of Audience
*Based on post festival survey and other available data
The AFFD festival audience*: 60% Male 40% Female 70% Aged 21-40 50% Caucasian, 30% Asian, 10% Latino, 5% African American, 5% other
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ASIAN FILM FESTIVAL OF DALLAS | WWW.AFFD.ORG | MAILBAG@AFFD.ORG | TWITTER | FACEBOOK
Local, national and international exposure
Direct Marketing opportunities to the AFFD audience
Complimentary or discount festival passes and tickets
See the Benefits Matrix on the following page for a complete list of opportunitiesand benefits
Program Guide covers from the last three years
SPONSORS PRODUCTSAT OUR EVENTS
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ASIAN FILM FESTIVAL OF DALLAS | WWW.AFFD.ORG | MAILBAG@AFFD.ORG | TWITTER | FACEBOOK
Type Benefit1 Title$15,000
Presenting$8,000
Gold$5,000
Silver$2,500
Bronze$1,000
Community$500
Partner
(In-Kind)2
NAMING Before AFFD Name
After AFFD Name
PRINT Program Guide Ad Size BackCover
Full Page/BackCover Priority
Full Page Half Page Quarter Page Quarter Page
Program Guide Sponsor -Page Listing/Logo
Program Guide - Number offilms listed as co-presenteror sponsor
2 1 1 1 1
Festival Flyer/PromoPostcard - Logo Festival Schedule Postcard- Logo
Festival Print Ad - Logo E-Tickets/Passes - Logo
ON-LINE AFFD Website Year Round
Festival Website Front PageRotating Logo
Festival Website Front PageStatic Logo
Festival Website SponsorPage Listing/Logo
Sponsor Matrix (Page 1 - Naming, Print and On-Line)
1. Commercials, ads, logos, and promotional items to be supplied by sponsor.2. Additional benefits arranged for IN-KIND Partners on a per case basis
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ASIAN FILM FESTIVAL OF DALLAS | WWW.AFFD.ORG | MAILBAG@AFFD.ORG | TWITTER | FACEBOOK
Type Benefit1 Title$15,000
Presenting$8,000
Gold$5,000
Silver$2,500
Bronze$1,000
Community$500
Partner(In-Kind)2
IN THEATRE 30 second pre-show
commercial Theater Slideshow Slide
Festival Trailer - Logo
Banner Placement AtSponsoredScreenings
AtSponsoredScreenings
AtCo-Presented
Screening
AtCo-Presented
Screening
AtCo-Presented
Screening
Festival Table presence
EVENTACCESS
VIP Passes 20 10 8 4 4 2 2
Screening Vouchers 50 20 10 10 10 10 10
Opening, Centerpiece andClosing Night Tickets
10 10 6 4 2 2 2
Discounted Tickets/Passes
DIRECTMARKETING Promotional items placed inVIP bags Product Sampling at theFestival
Additional Sponsorship Opportunities - Awards, Parties, Advertising Only, Vendor Booths
1. Commercials, ads, logos, and promotional items to be supplied by sponsor.2. Additional benefits arranged for IN-KIND Partners on a per case basis
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ASIAN FILM FESTIVAL OF DALLAS | WWW.AFFD.ORG | MAILBAG@AFFD.ORG | TWITTER | FACEBOOK
CONTACT INFORMATIONJulie Hwang, Executive DirectorEmail: julie@affd.orgPhone: 214.620.0885
Program Guide Movie Screen
Full Page 8.5x11 or Half Page 8.5x5.5 or Quarter Page
4.25x5.5
Allow for bleed on all sides, this area should not have anyimportant text or other content that could be lost when the pages arerinted and cut.
1024x768
300 dpi 96 dpi
CMYK (full color) CMYK, RBG (full color)
PDF, PSD, EPS, TIFF PNG, PDF, PSD, TIFF, EPS
Program Guide
(Safe Area) bleed (this areacould be cut off infinal production.
8.0 x 10.5Safe area, thisarea will not becut in finalproduction
For web content use standard web guidelinesand dimensions, if you have any questions onspecifications please feel free to e-mail us.
All logos should be submitted highest qualitypossible, preferably PDF, PSD or EPS formats.
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mailto:julie@affd.orgmailto:julie@affd.org