WinkwavesRéal agency for social media

Dr. René M. Jansen

rene@winkwaves.com

The perspective of “enterprise social networking”

Winkwaves Chaos is non-understood order

öle...

Structure today...

How it all started...

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What web 1.0 brought us

“Findability and Transparancy”

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What else did web 1.0 bring us?

“Streamlining and accessability of services and transactions”

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What web 2.0 is adding...

“Social life, forming groups and building identity”

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What else is web 2.0 adding?

“Develop yourself, opinion forming and reflection”

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Imagine...

Everybodyon walking distance

Communication and sense making on local level...

Mobility brought freedom

but created distance...

“mediated communication”

Mass communication on country / world level

Meta trend: individualisation & weak ties

Stephen J. Williams

Rise of social networking

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To re-connect with weak ties from the past...

Adoption of Social Networking

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...to maintain, or connect to complete new weak ties

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17 ?Looser!!!!

or...?

N:M as addition to 1:1 communication

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Creates bounding and sense of belonging, and stimulates IRL contacts...

Everybody on the internet...

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And that’s even increased by the rise of mobile internet...

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MetaverseDigital mirror of our lives

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Leading to new services and new value chains...

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Connecting weak ties in “the long tail”

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The Long Tail - Chris Anderson

Communities: sense making in the long tail society

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Social class replaced by Affinity, Commitment and Attention

Organisations?

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McKinsey: 40% knowledge work:

“Depending on knowledge, experience, estimation capacity and creativity of

the individual”

Parallel with:

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Enterprise 2.0

Knowledge management

Innovation

Motivate people

CRM

The new digital divide2.0 believers

2.0 believers in organisations(strugling to enable 2.0 in their organisations...)

The others...

SCP: “Individuals are motor of change, and are more often impeded by institutions or organisations than helped to realise the 2.0 potential”

3 main approaches

ParticipateListen DIY

Listen

Opinion Mining

Participate

Britisch principles for government participation online: - Be credibe: Be precise, complete and transparant.

- Be consistent: Simulate constructive critics and polder model discussions. Be in all circumstances courteous, honest and professional.

- Be responsive: When you gain new insights, share them if appropriate.

- Be integrated: if possible, align online participation with offline communication.

- Be civil servant: Remember you are an ambassador of your organisation. If possible you should show your possition and state which organisation you are representing.

What are the challenges?

Participate

3 main approaches

ParticipateListen DIY

Help, the customer talks back!

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Great, the customer talks back!

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Co-design en co-creation

Herbal Garden 2.0

The risc of organising online polls

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Rules of statistics and democracy...

The Hell of Dell...

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Pfff, aren’t there simply 3 golden rules for

a constructive online conversation?

Tip for constructive co-creation 1:

Building identity

The power of opportunism and transparancy

Tip for constructive co-creation 2:

Social control

Ability to report and power to change

Tip for constructive co-creation 3:

Context

Create street lights in a dark tunnel...

Winkwaves

Case: “Bind employees” via radio 2.0

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Concept

Case: Plein66

Enterprise social networking and knowledge sharing

Social Networking

Who is who: Search on name, expertise or relevance (who should I drink coffee with today...)

Extensive and dynamic user profiles

Factual information

Knowledge Card CV

Dynamic Tag Cloud describing areas of activity

Expert Profiling

Visit as well this users...

All kind of subjects for conversations...

Social Bookmarking

Document Management

Q&A Smart Forum

Group Blog

Form and engage in groups

Social Groups

Communities of interest

Open, closed or even secret places to meetup and share knowledge

Department groups

Winkwaves

Is it about functionality or sociality?

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20 technically equal platforms...

Winkwaves

... trigger completely different behaviour...

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Geregistreerde Lurker

Responder

Eendagsvlieg

Blogger

Bookmarker

Tipper

Storyteller

Profileerder

Observation: Expectation of actors directs role behaviour

Winkwaves

Cast of characters

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Registered Lurker“I’m here for inspiration”

Blogger“Increase my Google page rank”

Responder“Conversation with interesting people”

Tipper“Bumped into this. Interesting 4u?”

Story teller“I like to share my vision”

Profiler“Profiling as a subject matter expert”

One day fly“Nice. But just checking out...”

Bookmarker“Efficiënt for myself”

Design for roles by understanding objectives, attitude and behavior Persona’s

How should I design my own 2.0 site?

What triggers people to participate?

Winkwaves

Change of thinking for organisations

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Sociality = 1. Seeking companionship 2. Forming or extending social groups

Foto: Lennart Woltering

Winkwaves

Example: What does it mean for “Bank 2.0”?

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Design question: What is the social object where sociality evolves around?

http://mashable.com/2009/02/06/social-media-smartest-brands/

Tip: Focus on people instead of technology

Most frequently used scenario Enterprise 2.0 scenario

Spending time and money on ICT Spending time with people who matter

NB: What happens when an employee leaves the company?

Summary: “wa’k zegge wou!”

Treating humans as humans in the digital environment...Winkwaves - Concept agency for social networking and knowledge sharing

Dr. René M. Jansen

rene@winkwaves.com

The perspective of the socialized enterprise

Download whitepapers on Winkwaves.com

Winkwaves

This afternoon

Understand literature on social software

The Realm of Sociality: Notes on the Design of Social Softwarehttp://primavera.fee.uva.nl/PDFdocs/2008-01.pdf

Understand dynamics of social networking

What are differences and similarities between 5 social networks (Facebook, LinkedIn, Twitter, choose 2 yourself)

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NB: Both mandatory for tomorrow...