Social Networking and Advocacy Tools

Danielle BrigidaDigital Marketing ManagerNational Wildlife Federation@starfocus or @nwf

Confession: I’m a Wildlife and Technology Nerd

Learning about the

environment is FUN!

My job is just a new way to do old business

• Advocacy • Crowdbuilding• Education• Fundraising• Recruitment• Cultivation

Determine a Goal

Be Realistic About The Time Your Investing

So How Do We Use Social

Media?

br3akthru

Like (Mad) Scientists!

•Google - Trends- Alerts- Reader (RSS feed)

- Forms (survey, polls)- Keyword search

•Survey/Polls- Surveymonkey.com- Polldaddy.com

Research Your Audience

We Listen Constantly

Research Tools (For listening)

• Blogs– Blogpulse– Icerocket– Google Blog Search

• Facebook/Twitter– Search.twitter– Social Mention– Kurrently– Boardreader– Addictomatic

Search Sites for KeywordsSearch News Search Blogs

Search Social Sites

Finding people via Twitter

• Twellow• Wefollow• Followerwonk• Twitter Lists • Friends of friends• Search.twitter

Search on Specific Sites

Create a “Dashboard” You’ll Actually Use

•Cotweet•Hootsuite•Tweetdeck•Google Reader•iGoogle•Netvibes

• Comment on posts and mentions

• Track mentions• Send updates to

other staff • Be willing to be

engaged and informed by your audience

You’ve Listened, Now What?

Turn Failure…

Into Success!

Cultivate Communities

• Facebook• Twitter• Myspace• YouTube• Flickr• Care2• Causes

Online Activation

• Free– Change.org– Act.ly– Care2– Facebook

• Cost– Change.org– Care2– Democracy in Action– Convio

Try new things…

Promote Your Events

• Facebook Events• Evite.com• Plancast• Yelp• Meetup• Craigslist• Naturefind• Gowalla

Map Out and Track Your Network

Combine Old and New Techniques

Press Release

Blog

Twitter

Communicate Internally

• Google Docs• Google Calendar• Google Groups• Google Chat• Skype • Yammer• Meebo• SocialCast• Frid.ge

But What About Measuring?

Compare Traditional Metrics with Social Metrics

&

Specific Tracking w/in Networks

Monthly Top Content

How People Interact With Your Content

www.postrank.com/analytics

We Track Content Sharing

Addthis Analytics

Create Reports

Learn From Engagement Trends

Follow Helpful Resources

http://www.Bethkanter.org http://www.mashable.com http://www.socialbrite.org/

http://www.johnhaydon.com/

Questions?

Danielle BrigidaNational Wildlife Federationwww.twitter.com/starfocus danielle.brigida@gmail.com

brigidad@nwf.org Judy N, Flickr