Advertising techniques dion

Transcript of Advertising techniques dion

Advertising Techniques

Beauty Appeal

Celebrity Endorsement

Escape

Costumers will buy product as they think they will become beautiful

Costumers will buy product as they think they trust the famous person

Costumers will buy product as they think they can dream of exotic places.

http://www.google.co.uk/imgres?q=beauty+appeal+advert&num=10&hl=en&safe=active&bih=908&biw=1280&gbv=2&tbm=isch&tbnid=jjJ7k3ge9_J7TM:&imgrefurl=http://www.carina100.com/2010_06_01_archive.html&docid=_ndto9UbyBCP3M&imgurl=http://2.bp.blogspot.com/_8FJ3rtf5ffY/TBvANPYg8OI/AAAAAAAAA10/wX-iADJURQM/s640/airbrushed%2BJulia%2BRoberts%2BLancome%2Badvert.jpg&w=590&h=393&ei=aVLYT5HuOM-08QOrzOmCAw&zoom=1&iact=hc&vpx=533&vpy=151&dur=181&hovh=183&hovw=275&tx=147&ty=113&sig=111307299590553427522&page=1&tbnh=131&tbnw=162&start=0&ndsp=35&ved=1t:429,r:3,s:0,i:81

http://www.google.co.uk/imgres?q=celebrity+endorsement+adverts&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=CiSnTXYDjEpWIM:&imgrefurl=http://en.paperblog.com/top-7-weird-celebrity-endorsements-187867/&docid=0eOBRT57uPLXLM&imgurl=http://m5.paperblog.com/i/18/187867/top-7-weird-celebrity-endorsements-L-E75t7T.jpeg&w=500&h=333&ei=21LYT7L6GIfu8AOyt8WaAw&zoom=1&iact=hc&vpx=570&vpy=452&dur=728&hovh=183&hovw=275&tx=140&ty=92&sig=111307299590553427522&page=1&tbnh=131&tbnw=167&start=0&ndsp=37&ved=1t:429,r:18,s:0,i:126

http://www.google.co.uk/imgres?q=celebrity+endorsement+adverts&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=v9bU_0-B_8XabM:&imgrefurl=http://celebrity-jazz.blogspot.com/2010/04/cultural-implications-of-celebrity_30.html&docid=jTFLR9fbKsI6bM&imgurl=http://2.bp.blogspot.com/_yrgo5K8nwEg/S9rmbj8jvQI/AAAAAAAAAAs/NeZLwgK55UY/s1600/georgeclooney.jpg&w=300&h=217&ei=21LYT7L6GIfu8AOyt8WaAw&zoom=1&iact=hc&vpx=299&vpy=155&dur=1009&hovh=173&hovw=240&tx=80&ty=84&sig=111307299590553427522&page=1&tbnh=128&tbnw=185&start=0&ndsp=37&ved=1t:429,r:1,s:0,i:73

http://www.google.co.uk/imgres?q=bounty+adverts&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=Jj35kb9et0TWtM:&imgrefurl=http://tripwow.tripadvisor.com/slideshow-photo/02-dan-recreating-a-bounty-advert-by-travelpod-member-mattmcshane-bowen-australia.html?sid=11522292&fid=tp-2&docid=NK-B13352M4RTM&imgurl=http://images.travelpod.com/tw_slides/ta00/afd/0f4/dan-recreating-a-bounty-advert--bowen.jpg&w=550&h=413&ei=W1PYT5ToCcm_8wOG28CJAw&zoom=1&iact=hc&vpx=663&vpy=143&dur=7552&hovh=194&hovw=259&tx=151&ty=99&sig=111307299590553427522&page=1&tbnh=125&tbnw=166&start=0&ndsp=30&ved=1t:429,r:3,s:0,i:79

Independence/Individuality

Intelligence

Lifestyle

Costumers will buy product as they think they are unique.

Costumers will buy product as they think they have successful lives.

Costumers will buy product as they think they are smart.

http://www.google.co.uk/imgres?q=Strong+Independent+adverts&hl=en&safe=active&sa=X&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=ngfX03l5hGe1yM:&imgrefurl=http://fringereport.wordpress.com/2011/09/&docid=YmqMGpyvh7r0ZM&imgurl=http://fringereport.files.wordpress.com/2011/09/19-festival-poster-landscape-w-dates.jpg&w=1000&h=713&ei=5S_bT7GxK8nB8gPnzICPCw&zoom=1&iact=hc&vpx=819&vpy=467&dur=5415&hovh=189&hovw=266&tx=151&ty=81&sig=109019032399284290851&page=2&tbnh=175&tbnw=219&start=34&ndsp=26&ved=1t:429,r:14,s:34,i:223

http://www.google.co.uk/imgres?q=smart+advert&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=U2YoeQpEx5e3zM:&imgrefurl=http://jalopnik.com/smart-four-two/&docid=XP4wKf9RbkP8xM&imgurl=http://cache.jalopnik.com/assets/images/12/2008/12/Smart_Honda__Advert.jpg&w=600&h=764&ei=LTXbT9m5K4ru8AO00p3ICw&zoom=1&iact=hc&vpx=169&vpy=115&dur=4369&hovh=253&hovw=199&tx=112&ty=134&sig=109019032399284290851&page=1&tbnh=129&tbnw=101&start=0&ndsp=32&ved=1t:429,r:0,s:0,i:70

http://www.google.co.uk/imgres?q=apple+iphone+adverts&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=8sK8L7BW7xEQqM:&imgrefurl=http://designrfix.com/inspiration/inspirational-apple-iphone-artwork&docid=kiyF5-zJRjW8NM&imgurl=http://cdn.designrfix.com/wp-content/uploads/2009/12/apple-iphone-art-19.jpg&w=500&h=375&ei=tFPYT8CGCMbg8gPZsdSnAw&zoom=1&iact=hc&vpx=331&vpy=145&dur=2121&hovh=194&hovw=259&tx=130&ty=109&sig=111307299590553427522&page=1&tbnh=130&tbnw=173&start=0&ndsp=30&ved=1t:429,r:1,s:0,i:73

Nurture

Peer Approval

Rebel

Rhetorical Question

Costumers will buy product as they think they are caring.

Costumers will buy product as they think they need there friends to agree.

Costumers will buy product as they think they will not follow the crowd.

http://www.google.co.uk/imgres?q=wwf+adverts&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=9LDrtcob9zojJM:&imgrefurl=http://www.frederiksamuel.com/blog/2009/01/wwf-4.html&docid=BRapNnLUlz9IyM&imgurl=http://www.frederiksamuel.com/blog/images/wwf_planet_1.jpg&w=786&h=525&ei=BVTYT7vhMdPc8gOZ74idAw&zoom=1&iact=hc&vpx=962&vpy=11&dur=321&hovh=183&hovw=275&tx=205&ty=117&sig=111307299590553427522&page=1&tbnh=103&tbnw=154&start=0&ndsp=30&ved=1t:429,r:5,s:0,i:85

http://www.google.co.uk/imgres?q=strongbow+advert&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=aODqY01Au1V1lM:&imgrefurl=http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=14502&docid=ykdjNvNasPXr3M&imgurl=http://www.utalkmarketing.com/pages/fsImageResize.aspx%3Ffname%3D../UTMImages/2/Strongbow_Bowtime.jpg%26w%3D352%26h%3D249&w=258&h=248&ei=rlTYT-TaKM2g8gPAwIygAw&zoom=1&iact=hc&vpx=527&vpy=143&dur=478&hovh=198&hovw=206&tx=102&ty=117&sig=111307299590553427522&page=1&tbnh=129&tbnw=131&start=0&ndsp=30&ved=1t:429,r:2,s:0,i:76

http://www.google.co.uk/imgres?q=diesel+adverts&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=yQEzgl2a3jd4LM:&imgrefurl=http://www.guardian.co.uk/media/2010/jun/30/diesel-asa-advertising&docid=X5hFyyHSczdJtM&imgurl=http://static.guim.co.uk/sys-images/Media/Pix/pictures/2010/6/29/1277832190229/Diesel-ad-banned-by-the-A-006.jpg&w=460&h=276&ei=-VbYT6SSNeSU0QXGt62wBA&zoom=1&iact=hc&vpx=516&vpy=155&dur=986&hovh=174&hovw=290&tx=160&ty=86&sig=111307299590553427522&page=1&tbnh=103&tbnw=172&start=0&ndsp=30&ved=1t:429,r:2,s:0,i:76

Scientific / Statistical Claim

Unfinished Comparison / Claim

Costumers will buy product as they already know the answer.

Costumers will buy product as they trust scientist.

Costumers will buy product as they trust what they read.

http://www.google.co.uk/imgres?q=nspcc+advert&hl=en&safe=active&biw=1280&bih=908&gbv=2&tbm=isch&tbnid=luyd9SE76unByM:&imgrefurl=http://www.flickr.com/photos/elly_hudson/5405460422/&docid=Eg2bn5DD6VPxAM&imgurl=http://farm6.staticflickr.com/5171/5405460422_388f620bee.jpg&w=480&h=360&ei=alXYT_fbFIvU8QOs_K2BAw&zoom=1&iact=hc&vpx=832&vpy=295&dur=35&hovh=194&hovw=259&tx=120&ty=105&sig=111307299590553427522&page=1&tbnh=129&tbnw=174&start=0&ndsp=30&ved=1t:429,r:10,s:0,i:103

http://www.google.co.uk/imgres?q=statistics+advert&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=2gG6F6rw_l81uM:&imgrefurl=http://www.makeupsavvy.co.uk/2011/02/which-beauty-ads-do-you-trust.html&docid=jDrNvPcc145gFM&imgurl=http://3.bp.blogspot.com/_98-vwLlnfhk/TVLDfvjXCFI/AAAAAAAADOk/a_mdU2nL2No/s1600/IMG_1096.JPG&w=1200&h=1600&ei=zVXYT-HhFtTa8QPl143BAw&zoom=1&iact=hc&vpx=1043&vpy=459&dur=168&hovh=259&hovw=194&tx=142&ty=115&sig=111307299590553427522&page=2&tbnh=176&tbnw=131&start=23&ndsp=27&ved=1t:429,r:16,s:23,i:198

http://www.google.co.uk/imgres?q=michelin+tires+advert&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=QFb7yPSh9iC4HM:&imgrefurl=http://www.funnycommercialsworld.com/michelin-ad-campaign-the-right-tire-changes-everything-save-on-fuel-2217.html&docid=GXBEDdW0T9vGEM&imgurl=http://www.funnycommercialsworld.com/wp-content/uploads/2009/10/Michelin-Man.jpg&w=560&h=340&ei=YVbYT8rVAszq8QP_6rj_Ag&zoom=1&iact=hc&vpx=160&vpy=154&dur=403&hovh=175&hovw=288&tx=149&ty=67&sig=111307299590553427522&page=1&tbnh=104&tbnw=172&start=0&ndsp=35&ved=1t:429,r:0,s:0,i:70

Advertising techniques dion

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