Advertising techniques dion
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Transcript of Advertising techniques dion
Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
Costumers will buy product as they think they will become beautiful
Costumers will buy product as they think they trust the famous person
Costumers will buy product as they think they can dream of exotic places.
Independence/Individuality
Intelligence
Lifestyle
Costumers will buy product as they think they are unique.
Costumers will buy product as they think they have successful lives.
Costumers will buy product as they think they are smart.
Nurture
Peer Approval
Rebel
Rhetorical Question
Costumers will buy product as they think they are caring.
Costumers will buy product as they think they need there friends to agree.
Costumers will buy product as they think they will not follow the crowd.
Scientific / Statistical Claim
Unfinished Comparison / Claim
Costumers will buy product as they already know the answer.
Costumers will buy product as they trust scientist.
Costumers will buy product as they trust what they read.