By:

Raghav Malhotra

MBA General

I.M.S.A.R

MDU Rohtak

ADVERTISINGAn unbeatable

weapon in marketing

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• Brand Awareness

• Brand Familiarity

• Brand Comprehension

• Brand Image

• Brand Personality

• Brand Relationship

Information

Persuasion

Reinforcement

Trial

Purchase

Brand

Preference

Repeat

Purchase

Sales

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TV

Ads

Print

Ads

Online

Ads

Mobile Ads

Outdoor

Ads

Events

Ads

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More than 85 % of money continues to be spent on print & TV advertising– Financial Express New Delhi,feb 2,2010

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What?

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Implicit

Integrative

Approach

Blending

of

factors

Sequence

management

No

Explicit Clue

Of

Product

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INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH , ROHTAK

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Books• Marketing Management ,Kotler Keller Koshy Jha

• The (un)common sense of advertising, Sanjay Tiwari

Web• www.Adex.com

• www.AdAge.com

Newspaper Dailies• Business Standard,New Delhi

• The Financial Express,New Delhi

• The Economic Times,New Delhi

Journals & Magazines• AdAge

• Business TodayI.M.S.A.R.