Contents Mercury PLM Confidential0

Nathan Hering5/16/13Nate.hering@mercmarine.com

Advanced VisualizationRoad to Direction

John Nagel5/16/13John.nagel@mercmarine.com

Contents Mercury PLM Confidential

About Mercury PLM Services

1

• More than 90 companies have benchmarked our PLM implementation

• Process-focused PLM solutions include:• Business Assessment• PLM Visioning • Business process development • PLM architecture and configuration• Implementation support and training

• Teamcenter-to-Sharepoint Integrations

• Multi-CAD Teamcenter Install and Upgrade

• Clients include aerospace, automotive, consumer goods, and heavy equipment

Contents Mercury PLM Confidential

Agenda

• Business Need• Pain Points• Benefits We Identified

• PLM Project kick-Off• Core Team

• As-Is Systems• Requirements Gathering

• Industrial Design• Manufacturing

• Our Search for the Right Software• Investigation• Conceptualizing

• To-Be Systems

2

Contents Mercury PLM Confidential

Business Need

Problem

• Mercury currently has limited capabilities for digital visualization for product development purposes. In effort to move issue recognition for Craftsmanship and Surface evaluation earlier in the product development process, Mercury must invest in advanced visualization tools.

Solution• An advanced visualization tool and environment to be able to review

the finished product at a very early stage in the product development process

3

Contents Mercury PLM Confidential

Pain Points

• Rework or replacing production tooling during DV phase• Money and time wasted to rush changes after finding issues

later in the product development process• Unable to synthesize ergonomics for service unless

components are prototyped to physically check it• Natural silos between departments

• Industrial Design, Engine Design, Manufacturing and Quality

4

Contents Mercury PLM Confidential

Benefits We Identified

• Seeing the faults early in the development process, before a single prototype is created

• Bringing ownership of the design to all segments of Engineering

• Utilizing the investment made in the CAD data creation• One source of the truth (Teamcenter & CAD data)• Revision control of a visual BOM• Update content more quickly in a single collaborating

environment

5

Contents Mercury PLM Confidential

PLM Project Kick Off

• Business proposals were brought to the executive sponsors and two segments were identified• Industrial Design - Early Design Review• Manufacturing Assembly - Station Training Videos

• The teams met to identify roles and responsibilities for the respective projects • The roles consisted of and not limited to:

• Requirement Gathering• As-Is identification• Alignment and Approval• Investigation• Benchmarking• Conceptualizing• Implementation

6

Contents Mercury PLM Confidential

Core Team

• Industrial Design Team• Team Leads

• Nate Hering• John Nagel

• Core Team• Industrial Design Director• Industrial Design Designer

• Executive Support• VP of PD&E• PLM Director

7

• Manufacturing Team• Team Leads

• John Nagel• Nat Workman

• Core Team• Manufacturing Engineering• PLM CAD Team

• Executive Support• VP of PD&E• Manufacturing Director

Contents Mercury PLM Confidential

As-Is Systems

8

Create Store Visualize Advanced ApplicationsC

reat

e

Dat

a A

naly

sis

Stor

age

Prod

uct C

onfig

urat

ion

Visu

aliz

e D

esig

n

Dig

ital M

ockU

pba

sed

D

esig

n R

evie

w

Ope

rato

rs M

anua

l Pr

oced

ures

MFG

Ass

embl

y lin

e an

imat

ions

Part

s C

atal

og

Dig

ital C

rafts

man

ship

R

evie

w

Dig

ital M

arke

ting

Mat

eria

ls

Softw

are Pro/E (Creo) X X X X X

Teamcenter X

Teamcenter Visualization X

Contents Mercury PLM Confidential

Industrial Design High Level Requirements• Real-time Design Review Requirement

• Surface review • Accurately represent full Scale 1:1• Realistic material finishes and colors with on-the-fly edit capability• Full assembly validation and review. Allow the user to take measurements of the assemblies or components• Environment Ball Maps

• Canned Review Requirements• Fly-by animation to simulate the person walking into and throughout the assembly• Turn table• Animations need to be minimum 30 frames/second

• Software Requirements• Texture mapping capable (more detail)• Interface with native alias and pro/e files• High resolution• Real-time motion and review without delay• Create the animations

• Hardware Requirements• High resolution• Real-time rendering processing with no delay• 4k video card

• Display Requirement (Benchmark)• Projection surface of minimum 8' vertical – Flat Surface• 4K output>Rear projection>LCD Matrix>3D Capable

9

Contents Mercury PLM Confidential

Manufacturing High Level Requirements• Key operator training through existing shop floor terminal

• Quickly bring new operators up to speed on stations• Animations always available for operators to reference

• Detailed work element description• Highlight key aspects of at each assembly line station for improved build quality

• Utilized 3D CAD data for operator work instructions• Better visual aid vs. traditional 2D work instructions• Ability to update as CAD updates• Improve build quality accuracy by validating assembly operations order• Ensure pre-build quality through a virtual build

• Use of MFG content for realistic station operation• Provide a better understanding for the shop floor operator

• Key quality checks • Highlighting parts and/or surfaces• Add notes or details for better operator understanding• Use of transparency to show additional detail

• Reduce time to create shop floor animated content compared to traditional video content• Traditional video footage no longer needed

10

Contents Mercury PLM Confidential

Our Search for the right software

• Internet• Wikipedia• Web searches: Keyword, software specific, industry, etc

• People• Business contacts from other companies• Consult with others in our own company who have come from

different companies who might have used similar tools• Contacted our Sales Rep from Siemens

• He was able to lend a few more suggestions of where to look

• Software• Researching known products in this segment and reviewing their

competitors

11

Contents Mercury PLM Confidential

Investigation and Conceptualizing

• After we were aligned with what we expect the solution to provide, we continued with our investigation with sampling various software products• Many companies provide a 14-30 day trial• Other companies did not provide trials or returned our calls

• We compiled a list of software products that we wanted to sample• We concentrated on forums, discussion boards and other sources

for reviews• This helped us prioritize the list so we could

12

Contents Mercury PLM Confidential

Software Products Considered

• Teamcenter Visualization• Keyshot• Bunkspeed• AutoCAD Showcase• Vred• RTT DeltaGen• Cortona3D

13

Contents Mercury PLM Confidential

Teamcenter Visualization

• 4 different license levels• Base, Standard, Professional, Mockup

• Utilized by engineering as more of a communication tool• Ability to view CAD in a lightweight format without the

need for CAD software• Basic measurement, part comparing, and part

manipulation capabilities• Apply basic part finishes, highlighting, and environment

settings

14

Contents Mercury PLM Confidential

Teamcenter Visualization - Samples

15

Contents Mercury PLM Confidential

Keyshot - Modules

• Keyshot (Standard Version)• Keyshot + Animation• Keyshot Pro• Keyshot Pro + Animation• Keyshot Pro (Floating)• Animation (Add-On)

16

Contents Mercury PLM Confidential

Keyshot - Samples

17

Contents Mercury PLM Confidential

Bunkspeed - Modules

• Bunkspeed Shot• Bunkspeed Move• Bunkspeed Pro• Bunkspeed Drive

• The test computers we had available were experiencing very poor performance with the software• We had a difficult time rendering and viewing a propeller

Bunkspeed - Samples

18

Contents Mercury PLM Confidential

• Trial license was unavailable at time of testing• We did have prior experience with the software

Autodesk Showcase 2013

19

Contents Mercury PLM Confidential

VRED - Modules

• VRED Essentials• VRED Photo• VRED Professional

• We requested a trial and wasn’t able to connect with them to get the install

VRED – Samples

20

Contents Mercury PLM Confidential

RTT DeltaGen

• 3D Emersion • Animation• Still Picture Rendering

• Material Finishes• Textures

• Integration with Teamcenter• Utilization of the VBOM Management• Utilization of JT Data

21

Contents Mercury PLM Confidential

RTT DeltaGen – Image Sample 1

Contents Mercury PLM Confidential

RTT DeltaGen – Image Sample 2

23

Contents Mercury PLM Confidential

RTT DeltaGen Videos

24

Contents Mercury PLM Confidential

Cortona3D

25

Contents Mercury PLM Confidential

To-Be Systems

26

Create Store Visualize Advanced Applications

Cre

ate

Dat

a A

naly

sis

Stor

age

Prod

uct C

onfig

urat

ion

Visu

aliz

e D

esig

n

Dig

ital M

ockU

p ba

sed

Des

ign

Rev

iew

Ope

rato

rs M

anua

l Pr

oced

ures

MFG

Ass

embl

y lin

e an

imat

ions

Part

s C

atal

og

Dig

ital C

rafts

man

ship

R

evie

w

Dig

ital M

arke

ting

Mat

eria

ls

Softw

are

Pro/E (Creo) X X

Teamcenter X X

Teamcenter Visualization X X

Cortona 3D X X X

RTT DeltaGen X X

Contents Mercury PLM Confidential

Special Thanks

• RTT Sales Team• Mark Peters• Stu Johnson

• RTT Services Team• Curtis Evey and staff

27