Post on 09-May-2015
Cameron Henry
CROSSFIT SOCIAL MEDIA STRATEGY
CrossFit is a group environment focused gym that was first established
in 2000 by George Glassman, a former
gymnast. The company was first created as an online
website for trainers. Today, CrossFit has expanded into
a multi-million dollar corporation with over 5,500
CrossFit affiliated gyms, and is the fastest growing
fitness program in the world.
HISTORY
¡ http://www.youtube.com/watch?v=xShmoddPPbQ ¡ Short video tutorial about what sets CRossFit apart from other
gyms ¡ Make this link available on all social media sites and mobile
app
WHAT IS CROSSFIT?
¡ Revamp CrossFit’s original online strategy.
¡ Brand awareness is skyrocketing
¡ Next, get people involved
BASIC IDEA
¡ $100,00 overall budget
¡ App developer ¡ Google AdWords ¡ Social media
manager ¡ PR specialist ¡ CrossFit
professionals
BUDGET
¡ Strong social media presence on Facebook, Twitter, and Instagram
¡ More interactive between company and followers
¡ Videos/Photos from members
SOCIAL MEDIA
¡ Free app for all smartphones
¡ Available to anyone ¡ Promoted at CrossFit
gyms and online ¡ Public can upload
videos and photos of gym experiences, before/after photos etc.
CROSSFITT APP
¡ Revamp original CrossFit website
¡ Weekly video tutorials
¡ Identify closest gym ¡ Links from
Facebook, Twitter, and Instagram
CROSSFIT WEBSITE
¡ Free 3 day membership for new customers
¡ Gets people involved ¡ Try with friends ¡ Same day discount
FREE TRIALS
¡ Integrate ideas ¡ App, website, and
social media all linked through one another
¡ Accessibility is key
CONNECTING THE STEPS
¡ Facebook- likes, shares, and mentions
¡ Twitter- followers, retweets, andhashtags
¡ Instagram- followers and hashtags
¡ Google Analytics ¡ Crossfit app
downloads ¡ More CrossFit
members?
SUCCESS MEASUREMENT