Digital Media PresentationBy: Rachel Countegan

Background- J.Crew was established in 1983- J.Crew Factory in 1988- Madewell was introduced in 2006

Mission Statement

J. Crew® is a nationally recognized apparel and accessories retailer that we believe embraces a high standard of style, craftsmanship, quality and customer service. We are a fully integrated multi-channel, multi-brand, specialty retailer. We seek to consistently communicate our vision of J. Crew through every aspect of our business, including through the imagery in our catalogs and on our Internet website and the inviting atmosphere of our stores.

Target Audience• Professional, young

adults• Ages: 20-30

Marketing Strategy• Separate J.Crew from its competitors• Banana Republic• Gap

• Increase social media buzz amongst its target audience• Promotion of brand through a competition among college

campuses

Creating a Face for the CampaignGossip Girl Stars:

Leighton Meester and Ed Westwick

Reach Target Audience• SEO• Social Media• Facebook• Instagram• Pinterest• Twitter

• Blogging

Measure Success• Google Analytics

• Sales of J.Crew over the period of the campaign

• Response videos to the competition

Marketing Budget

$50 Million

Google Adwords Promotional

Campaign Face

Social Media

PPC

Email

Contest

Summary

• Make J.Crew the most influential clothing store on social media

• Increase sales

• Increase social media buzz among young adults