Power Panel: Widgets & Applications – The New Media Network

MODERATOR:

Chris Duskin, Omniture

PANELISTS:

Sonya Chowla, Slide

Jeremy Lockhorn, Avenue A | Razorfish

Ben Pashman, Gigya

Carnett Williams, Sprout Builder

Power Panel Power Objectives

• What’s all the buzz about?

• What should we do?

Power Panel: Widgets & Applications – The New Media Network

PANELIST:

Jeremy Lockhorn,

Avenue A | Razorfish

Advertising 1.0:Grab attention

Digital advertising 1.0:drive traffic to your site

Advertising 2.0:EARN attention

Digital advertising 2.0:drive your site to the traffic

Power Panel: Widgets & Applications – The New Media Network

PANELIST:

Sonya Chowla,

Slide

SuperPoke! Case Study: Juno

Results• In its first day alone, more than 370,000 Juno SuperPoke! actions were sent. • By the end of the campaign, over 3,000,000 Juno actions were sent.

Campaign Objectives• Create awareness of Juno release, build buzz with the hard-to-reach youth demographic.• Drive pre-order sales of the DVD.

11Slide Confidential

Video Distribution Success Stories

Electronic Arts – Burnout Paradise

FunWall delivered 450,000 EA game trailer views in 7 days

The FunWall placement pushed EA’s trailer to the #42 video on YouTube overall

Paramount Pictures – Tropic Thunder

Within six hours, FunWall made the Tropic Thunder trailer the #3 video for the day on YouTube in the Entertainment category

12Slide Confidential

Power Panel: Widgets & Applications – The New Media Network

PANELIST:

Ben Pashman, VP of Sales & Business Development

Gigya, Inc.

• Widget: A portable chunk of code that can be installed and executed within any separate HTML-based web page by an end user.

• Application: Similar to a widget but built exclusively on and for the Facebook platform.

•142 Million unique, active widget users –comScore 5/08

•Guaranteed distribution for brand advertiser widgets on a pay-per-install basis

•More than 1,000 sites and advertisers using Gigya’s technology

•Delivering scale and results

Gigya Socialize

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Gigya Socialize: Integrate Social Functionality Into Your Site Once and Enjoy Universal Connections Across FB, MySpace, and Other SN’s APIs

Top social networks like Facebook and MySpace are opening up their users’ friend information for use on third-party websites

Make your widget SIMPLE, SHINY and SHAREABLE

- Universal McCann TrendMarker, February 2008

Analysts agree . . .

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Power Panel: Widgets & Applications – The New Media Network

PANELIST:

Carnet Williams, Sprout Builder

A Framework for Widget Success

• Distribution

• Content

• Measurement

• Optimization