Post on 08-Jul-2020
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe’s JourneyCharissa Soh | Senior Regional Counsel, APAC
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Digital Transformation
Standout customer experiences drive business impact
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
1982 1985 1986 1987 1990 1995 1999 2000 2002 20052004 2008 2009 2010 2011 20122007 2013
First AdobePostScript Printer &
ImagesetterAdobe Acrobat, Adobe PDF,
and Adobe Reader
Flash
Creative Suite 2
Adobe wins an Emmy
Creative Suite 3
AdobePhotoshop
AdobeIllustrator
AdobeCreative Suite
Acquisition
Initial Public Offering
AccelioAcquisition
Adobe AIR
Creative Suite 4
Acquisition
Acquisition
Creative Suite 5
Acquisition
Acrobat X
Photoshop 20th Anniversary
DPS
Photoshop Touch
SocialAnalytics
Acquisition
Acquisition
Acquisition
Creative Suite 6
Creative Cloud
Acquisition
PROJECT PRIMETIME
13,500+EMPLOYEES
Marketing Cloud& 5 Solutions
Acquisition
Edge ToolsServices
BehanceAcquisition
Primetime
CC DesktopApps
2014
Aldus Acquisition
2015
Acquisition
Acquisition
Document Cloud
Transforming Digital Experiences for 30 Years
4
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Adobe Acquisitions 1990-2015
5
Emerald CitySoftwareGraphic designtool
BluePointTechnologiesComputer Chips
Laser ToolsLanguage TechSoftware
OCR SystemsTechnology for AcrobatCapture
AldusPageMaker, desktopPublishing applications
Frame TechnologyCorporationFrameMaker documentprocessing
Ares SoftwareFont Software
HyWay FerrantiSoftware
DigiDoxElectronic catalog
SandcastleInternet latencysoftware
GoLiveWeb designsoftware
FotivaDigital photosoftware
AccelioEnterpriseDocuments
YellowDragonTech assets
SyntrilliumSoftware
OKYZ3D collaborationsoftware
Q-LinkBusiness processManagement software
Serious MagicVideo Software
InterAKTSoftware
PixmantexSoftware
TradeTechnologiesSoftware
NaviswareEnterprise Software
MacromediaMulti-mediaDesign software
Scene7DynamicMedia software
BusinessCatalystSoftware
YaWahPre-packagedSoftware
OmnitureWeb analytics
DaySoftwareDynamicMedia software
DemdexAudienceoptimization
EchoSignWeb-basedsignatures
IridasVideosoftware
NitobiMobile developmentsoftware
TypekitWeb fonts
EfficientFrontier/CODigital advertisingoptimization
AuditudeVideopublishing
BehanceOnline creative community
NeolaneCampaignMarketing
AviaryMobiledeveloper
FotoliaStockphotography
Mixamo3D computergraphics
TumriProgrammatic advertising
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe’s Cloud Platform
Creative Cloud Marketing CloudDocument Cloud
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
One Streamlined Workflow
Build standout contentfor every device
Track results andpredict outcomes
Dynamic content
Responsive design
Personalize and deliverconsistently across channels
Profile and context
Orchestration
Prediction and action
Optimization
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
“Adobe’s mobile focus these past few years has been impressive.”
“Plenty of big software firms are developing cloud strategies too. But few have been as bold in their approach as Adobe.”
“Adobe Document Cloud Will Radically Improve The Paperwork Experience.” “There are few standalone
best-of-breed marketing providers at the level of Adobe Marketing Cloud.”*
Momentum
8
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Disruptive Changes
9
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From EULAs…
10
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… to modular contracts
11
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… to modular contracts
12
Solutions are no longer strictly one or the other
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
We’re all about legal innovation, too.Adobe Legal Department Legal Style Guide
“When you’re part of one of the world’s most innovative companies, it rubs off on you — even if you’re an attorney.The Legal team at Adobe is constantly seeking creative new ways to better serve our customers and employees. Part of this
effort has been the development of the Adobe Legal Department Style Guide. We use it as the foundation for the way we create and revise our agreements and policy and training materials to ensure that they are as clear and concise as possible,
and that we communicate with a common voice.
These efforts have already paid off by making our document processes more efficient and reducing translation and other costs. What’s more, less jargon makes everyone happy by making our internal and external communications easier to
understand.
Now we'd like to help others in the legal profession do the same. The Adobe Legal Department Style Guide is available to anyone free of charge under a Creative Commons license. We hope that you'll find it of value to you and your organization.”
http://www.adobe.com/legal/legal-innovation.htmlhttps://mikedillon.wordpress.com/2015/07/15/taking-the-legal-out-of-legalese/
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Adobe Legal Style Guide
14
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Some Buzz
15
More than 2,000+ views/downloads to date
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© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
the journey continues…
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.