Post on 14-Aug-2015
Accelerating Digital TransformationLessons in building a blended team yesterday to
deliver today
Location: Right here, Right now!
Date: 29th April 2015
Session description:
The merger of Penguin and Random House resulted in an accelerated need for a joined-up digital presence and strategy. Ashley describes the pains and the pleasures of a blended project team navigating through an organisation in major transformation to deliver a new customer experience platform in record time.
Ashley HollowayPenguin Random House UKDirector, Business Partnerships & Strategy@sparehead
Miro WalkerCognifide
CEO@mirowalker
Powering digital transformation. London . Poznań . New York
Clerkenwell House, 67 Clerkenwell Road, London, United Kingdom +44 (0)20 3475 7200
• 250+ staff
• London, Poznań, New York
• Part of the WPP Alliance
An Experience Management Consultancy
Powering Digital Transformation
B E T T E R
Superior digital platforms for competitive advantage.
F I T T E R
Successful adoption, engagement and alignment.
Capability development.
F U R T H E R
Delivering benefits of digital at global scale: multi-brand, multi-territory, multi-agency.
4April 15, 2023
Conflicting Expectations
Public Profile
Complex Stakeholder Community
Previous failures Immovable Constraints
New Partners
New Technology
New Project Team
New Business
5April 15, 2023
Conflicting Expectations
Public Profile
Complex Stakeholder Community
Previous failures Immovable Constraints
New Partners
New Technology
New Project Team
New Business
We all better work well together
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3 things we’re glad wegot right in the end
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1 Culture2 Culture 3 Culture
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1 Behaviours
SUPPORTIVEHONESTOPENCHALLENGING
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1 BehavioursYou set the tone
The first problem nails it
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1 Behaviours
Your team raises it
Your team fixes it
Your team adapts to it
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2 Business
Certainty Fear Risk Cost control
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2 BusinessFixed price is not
Fixed relationship
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2 Business
Relationships free the team
Negotiations protect the business
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3 Foundation
the methodis
the method
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3 Foundation
One
rotten apple
makes all the others
sour
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1. Free the team to learn
2. Be ready for the inevitable changes
3. Get behind the process
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Thank you