Post on 28-Nov-2014
description
Mobile Traffic Discounter
Adinch – Demand Side Platform and Trading Desk
230 + countries 3000 + million daily impressions
• smartphones and tablets only • ad platforms: apps and mobile versions of sites (not WAP) • 20 + thousand sites and applications
Who we are
Variety of unclear options for mobile advertising
Effectiveness of ad campaigns is not clear
Expensive ad campaigns do not always lead to good results
Statistics of customers is not used or unavailable
Complicated analytics
Ad agencies’ problems
Mobile Ad Industry evolution
91%
95%
9 of 10
Mobile Ad spend in 2015Adults keep their smartphones within arm’s reach (Morgan Stanly)
Smartphone users look up local info, 61% called the store, 59% visited (Compuware.com)
Mobile searches lead to action (SearchEngineLand)
$6.2 B
RTB Ecosystem
Real time bidding process
Why use RTB?
Saving the client 56% of their budget
• Re – targeting Return your first-time customer
• Automated processes and low CPM marginInvest more money into campaign
• Trading deskEvaluate Conversion metrics across all campaigns
Advertiser benefits
Why Re-targeting?
Your customers are moving targets
Customer targeting
Location Site’s topic Device
Type of channel Operating System Carrier
device model
Previous sites visited and apps used
App categories
The day and the time of the day
Demographic (gender, age)
Real-Time Reporting
Our platforms
Global partners
Global Clients ???
and others
Our formats
300x250300x250320x50
IAB, MMA-standards: banner formats 320*50, 300*250
Advertising opportunities
Graphical banner Teaser (picture + text)
Promotion objects:
Site Application for Android
Application for iOS
Call, email
Advertising formats:
Discounts for advertising agencies and advertisers
We offer discounts for our long-term advertisers and agencies
Monthly payment Discount$1000 - $5000 5% $5000 - $20000 10% $20000 - $50000 15% $50000 - $100000 20% More then $100000 25%
Our Service Levels
Sign up today!Your result is out guarantee!
sales@adinch.comwww.adinch.com