Post on 09-May-2015
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State of the industry
State of the industry
State of the industry
Where will the money go?
1%3%
5%Search
Display
Social
Mobile
Where will the money come from?
Experts on Future of Digital
Jeff LevickAOL John Cantarella
TIME.com
Jeff Bell DOmedia
Sean FinneganSMG
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South Africa?
South Africa?• first quarter growth, online readership: 25,8%
South Africa?• first quarter growth, online readership: 25,8%
• end Aug 2009: 12m UB
South Africa?• first quarter growth, online readership: 25,8%
• end Aug 2009: 12m UB
• News24.com: 1,6m UB
South Africa?• first quarter growth, online readership: 25,8%
• end Aug 2009: 12m UB
• News24.com: 1,6m UB
• facebook: 1,958,100
South Africa?• first quarter growth, online readership: 25,8%
• end Aug 2009: 12m UB
• News24.com: 1,6m UB
• facebook: 1,958,100
• 12 m mobile web users
South Africa?• first quarter growth, online readership: 25,8%
• end Aug 2009: 12m UB
• News24.com: 1,6m UB
• facebook: 1,958,100
• 12 m mobile web users
• 2008 online adspend: R 319m
South Africa?• first quarter growth, online readership: 25,8%
• end Aug 2009: 12m UB
• News24.com: 1,6m UB
• facebook: 1,958,100
• 12 m mobile web users
• 2008 online adspend: R 319m
• 2009 prediction: R 419m
From digital presence to customer engagement
From digital presence to customer engagement
• Gather data
From digital presence to customer engagement
• Gather data
• Aggregate
From digital presence to customer engagement
• Gather data
• Aggregate
• Cross reference
From digital presence to customer engagement
• Gather data
• Aggregate
• Cross reference
• Grow asset
From digital presence to customer engagement
• Gather data
• Aggregate
• Cross reference
• Grow asset
• Success metrics: cheaper than other channels, target markets correctly
Social performance
Social performance• 10: 1 rule: 10 listeners for every
speaker
Social performance• 10: 1 rule: 10 listeners for every
speaker
• find speakers
Social performance• 10: 1 rule: 10 listeners for every
speaker
• find speakers
• People talk to people and not brands
Social performance• 10: 1 rule: 10 listeners for every
speaker
• find speakers
• People talk to people and not brands
• redistribution of your messages speaks to its quality
Social performance• 10: 1 rule: 10 listeners for every
speaker
• find speakers
• People talk to people and not brands
• redistribution of your messages speaks to its quality
• limit choices to customer
Social performance• 10: 1 rule: 10 listeners for every
speaker
• find speakers
• People talk to people and not brands
• redistribution of your messages speaks to its quality
• limit choices to customer
• predicability matters
Social performance• 10: 1 rule: 10 listeners for every
speaker
• find speakers
• People talk to people and not brands
• redistribution of your messages speaks to its quality
• limit choices to customer
• predicability matters
• campaign objectives: personalization, interaction, sharing
Social performance• 10: 1 rule: 10 listeners for every
speaker
• find speakers
• People talk to people and not brands
• redistribution of your messages speaks to its quality
• limit choices to customer
• predicability matters
• campaign objectives: personalization, interaction, sharing
• measurement: engagements
Instant Messaging
emails
Streams social networks
social media landscape
Private:1:1
Public:1:many
real time static
Instant Messaging
emails
Streams social networks
social media landscape
Private:1:1
Public:1:many
real time static
Instant Messaging
emails
Streams social networks
social media landscape
Private:1:1
Public:1:many
real time static
Instant Messaging
emails
Streams social networks
social media landscape
Private:1:1
Public:1:many
real time static
Instant Messaging
emails
Streams social networks
social media landscape
Private:1:1
Public:1:many
real time static
social graphs
• the network of personal connections through which people communicate and share information online.
social graphs
• the network of personal connections through which people communicate and share information online.
• colleagues on LinkedIn, a Google Chat address book and high school friends on Facebook
social graphs
• the network of personal connections through which people communicate and share information online.
• colleagues on LinkedIn, a Google Chat address book and high school friends on Facebook
• OpenID, Facebook Connect, Google Friend Connect and Microsoft Live
social graphs
• the network of personal connections through which people communicate and share information online.
• colleagues on LinkedIn, a Google Chat address book and high school friends on Facebook
• OpenID, Facebook Connect, Google Friend Connect and Microsoft Live
• why you should use portable social graph functionality:
social graphs
• the network of personal connections through which people communicate and share information online.
• colleagues on LinkedIn, a Google Chat address book and high school friends on Facebook
• OpenID, Facebook Connect, Google Friend Connect and Microsoft Live
• why you should use portable social graph functionality:
• quick registration
social graphs
• the network of personal connections through which people communicate and share information online.
• colleagues on LinkedIn, a Google Chat address book and high school friends on Facebook
• OpenID, Facebook Connect, Google Friend Connect and Microsoft Live
• why you should use portable social graph functionality:
• quick registration
• improved social utility
social graphs
• the network of personal connections through which people communicate and share information online.
• colleagues on LinkedIn, a Google Chat address book and high school friends on Facebook
• OpenID, Facebook Connect, Google Friend Connect and Microsoft Live
• why you should use portable social graph functionality:
• quick registration
• improved social utility
• data, data, data
social graphs
the effect Tips from the entertainment industry:
the effect
• we know you don’t watch every day, so we’ll update you
Tips from the entertainment industry:
the effect
• we know you don’t watch every day, so we’ll update you
• you heard it here first
Tips from the entertainment industry:
the effect
• we know you don’t watch every day, so we’ll update you
• you heard it here first
• winner, winner, winner
Tips from the entertainment industry:
the effect
• we know you don’t watch every day, so we’ll update you
• you heard it here first
• winner, winner, winner
• be yourself
Tips from the entertainment industry:
the effect
• we know you don’t watch every day, so we’ll update you
• you heard it here first
• winner, winner, winner
• be yourself
• give a peak behind the curtain
Tips from the entertainment industry:
the effect
• we know you don’t watch every day, so we’ll update you
• you heard it here first
• winner, winner, winner
• be yourself
• give a peak behind the curtain
• fans want more
Tips from the entertainment industry:
Tips from AllState insurance
Tips from AllState insurance
• it’s a tactic, not an objective
Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
• get ideas by listening
Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
• get ideas by listening
• have clear objectives
Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
• get ideas by listening
• have clear objectives
• learn by doing
Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
• get ideas by listening
• have clear objectives
• learn by doing
• always be posting
Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
• get ideas by listening
• have clear objectives
• learn by doing
• always be posting
• experiment, track, refine: www.twitclicks.com
Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
• get ideas by listening
• have clear objectives
• learn by doing
• always be posting
• experiment, track, refine: www.twitclicks.com
• pre-determine metrics
Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
• get ideas by listening
• have clear objectives
• learn by doing
• always be posting
• experiment, track, refine: www.twitclicks.com
• pre-determine metrics
• find your followers
Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
• get ideas by listening
• have clear objectives
• learn by doing
• always be posting
• experiment, track, refine: www.twitclicks.com
• pre-determine metrics
• find your followers
• don’t use marketing speak
my “take-home” points
social media will overtake marketing: CEO; Denuo
my “take-home” points
social media will overtake marketing: CEO; Denuo
my “take-home” points
Superior products and services are more important
than any marketing efforts
social media will overtake marketing: CEO; Denuo
my “take-home” points
Superior products and services are more important
than any marketing effortswork with partners not suppliers
social media will overtake marketing: CEO; Denuo
my “take-home” points
Superior products and services are more important
than any marketing efforts
Address detractors
work with partners not suppliers
social media will overtake marketing: CEO; Denuo
note the mommy bloggers
my “take-home” points
Superior products and services are more important
than any marketing efforts
Address detractors
work with partners not suppliers
social media will overtake marketing: CEO; Denuo
note the mommy bloggers
my “take-home” points
Superior products and services are more important
than any marketing efforts
Address detractors
work with partners not suppliers
leverage technology to determine what your consumers want
social media will overtake marketing: CEO; Denuo
note the mommy bloggers
my “take-home” points
Superior products and services are more important
than any marketing efforts
Address detractors
work with partners not suppliers
leverage technology to determine what your consumers want
be more comfortable to “let go” / loose control
social media will overtake marketing: CEO; Denuo
note the mommy bloggers
my “take-home” points
Superior products and services are more important
than any marketing efforts
Address detractors
work with partners not suppliers
leverage technology to determine what your consumers want
be more comfortable to “let go” / loose control
to digital natives, there’s no new media, just media
now what?• presentation online:
emarketingblog.co.za
• regular updates:
twitter.com/japies
• start planning your trip to:
ad:tech san francisco, April 2010
ad-tech.com/sf