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State of the industry

State of the industry

State of the industry

Where will the money go?

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Where will the money come from?

Experts on Future of Digital

Jeff LevickAOL John Cantarella

TIME.com

Jeff Bell DOmedia

Sean FinneganSMG

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South Africa?

South Africa?• first quarter growth, online readership: 25,8%

South Africa?• first quarter growth, online readership: 25,8%

• end Aug 2009: 12m UB

South Africa?• first quarter growth, online readership: 25,8%

• end Aug 2009: 12m UB

• News24.com: 1,6m UB

South Africa?• first quarter growth, online readership: 25,8%

• end Aug 2009: 12m UB

• News24.com: 1,6m UB

• facebook: 1,958,100

South Africa?• first quarter growth, online readership: 25,8%

• end Aug 2009: 12m UB

• News24.com: 1,6m UB

• facebook: 1,958,100

• 12 m mobile web users

South Africa?• first quarter growth, online readership: 25,8%

• end Aug 2009: 12m UB

• News24.com: 1,6m UB

• facebook: 1,958,100

• 12 m mobile web users

• 2008 online adspend: R 319m

South Africa?• first quarter growth, online readership: 25,8%

• end Aug 2009: 12m UB

• News24.com: 1,6m UB

• facebook: 1,958,100

• 12 m mobile web users

• 2008 online adspend: R 319m

• 2009 prediction: R 419m

From digital presence to customer engagement

From digital presence to customer engagement

• Gather data

From digital presence to customer engagement

• Gather data

• Aggregate

From digital presence to customer engagement

• Gather data

• Aggregate

• Cross reference

From digital presence to customer engagement

• Gather data

• Aggregate

• Cross reference

• Grow asset

From digital presence to customer engagement

• Gather data

• Aggregate

• Cross reference

• Grow asset

• Success metrics: cheaper than other channels, target markets correctly

Social performance

Social performance• 10: 1 rule: 10 listeners for every

speaker

Social performance• 10: 1 rule: 10 listeners for every

speaker

• find speakers

Social performance• 10: 1 rule: 10 listeners for every

speaker

• find speakers

• People talk to people and not brands

Social performance• 10: 1 rule: 10 listeners for every

speaker

• find speakers

• People talk to people and not brands

• redistribution of your messages speaks to its quality

Social performance• 10: 1 rule: 10 listeners for every

speaker

• find speakers

• People talk to people and not brands

• redistribution of your messages speaks to its quality

• limit choices to customer

Social performance• 10: 1 rule: 10 listeners for every

speaker

• find speakers

• People talk to people and not brands

• redistribution of your messages speaks to its quality

• limit choices to customer

• predicability matters

Social performance• 10: 1 rule: 10 listeners for every

speaker

• find speakers

• People talk to people and not brands

• redistribution of your messages speaks to its quality

• limit choices to customer

• predicability matters

• campaign objectives: personalization, interaction, sharing

Social performance• 10: 1 rule: 10 listeners for every

speaker

• find speakers

• People talk to people and not brands

• redistribution of your messages speaks to its quality

• limit choices to customer

• predicability matters

• campaign objectives: personalization, interaction, sharing

• measurement: engagements

Instant Messaging

emails

Streams social networks

social media landscape

Private:1:1

Public:1:many

real time static

Instant Messaging

emails

Streams social networks

social media landscape

Private:1:1

Public:1:many

real time static

Instant Messaging

emails

Streams social networks

social media landscape

Private:1:1

Public:1:many

real time static

Instant Messaging

emails

Streams social networks

social media landscape

Private:1:1

Public:1:many

real time static

Instant Messaging

emails

Streams social networks

social media landscape

Private:1:1

Public:1:many

real time static

social graphs

• the network of personal connections through which people communicate and share information online.

social graphs

• the network of personal connections through which people communicate and share information online.

• colleagues on LinkedIn, a Google Chat address book and high school friends on Facebook

social graphs

• the network of personal connections through which people communicate and share information online.

• colleagues on LinkedIn, a Google Chat address book and high school friends on Facebook

• OpenID, Facebook Connect, Google Friend Connect and Microsoft Live

social graphs

• the network of personal connections through which people communicate and share information online.

• colleagues on LinkedIn, a Google Chat address book and high school friends on Facebook

• OpenID, Facebook Connect, Google Friend Connect and Microsoft Live

• why you should use portable social graph functionality:

social graphs

• the network of personal connections through which people communicate and share information online.

• colleagues on LinkedIn, a Google Chat address book and high school friends on Facebook

• OpenID, Facebook Connect, Google Friend Connect and Microsoft Live

• why you should use portable social graph functionality:

• quick registration

social graphs

• the network of personal connections through which people communicate and share information online.

• colleagues on LinkedIn, a Google Chat address book and high school friends on Facebook

• OpenID, Facebook Connect, Google Friend Connect and Microsoft Live

• why you should use portable social graph functionality:

• quick registration

• improved social utility

social graphs

• the network of personal connections through which people communicate and share information online.

• colleagues on LinkedIn, a Google Chat address book and high school friends on Facebook

• OpenID, Facebook Connect, Google Friend Connect and Microsoft Live

• why you should use portable social graph functionality:

• quick registration

• improved social utility

• data, data, data

social graphs

the effect Tips from the entertainment industry:

the effect

• we know you don’t watch every day, so we’ll update you

Tips from the entertainment industry:

the effect

• we know you don’t watch every day, so we’ll update you

• you heard it here first

Tips from the entertainment industry:

the effect

• we know you don’t watch every day, so we’ll update you

• you heard it here first

• winner, winner, winner

Tips from the entertainment industry:

the effect

• we know you don’t watch every day, so we’ll update you

• you heard it here first

• winner, winner, winner

• be yourself

Tips from the entertainment industry:

the effect

• we know you don’t watch every day, so we’ll update you

• you heard it here first

• winner, winner, winner

• be yourself

• give a peak behind the curtain

Tips from the entertainment industry:

the effect

• we know you don’t watch every day, so we’ll update you

• you heard it here first

• winner, winner, winner

• be yourself

• give a peak behind the curtain

• fans want more

Tips from the entertainment industry:

Tips from AllState insurance

Tips from AllState insurance

• it’s a tactic, not an objective

Tips from AllState insurance

• it’s a tactic, not an objective

• drive traffic to your own site

Tips from AllState insurance

• it’s a tactic, not an objective

• drive traffic to your own site

• get ideas by listening

Tips from AllState insurance

• it’s a tactic, not an objective

• drive traffic to your own site

• get ideas by listening

• have clear objectives

Tips from AllState insurance

• it’s a tactic, not an objective

• drive traffic to your own site

• get ideas by listening

• have clear objectives

• learn by doing

Tips from AllState insurance

• it’s a tactic, not an objective

• drive traffic to your own site

• get ideas by listening

• have clear objectives

• learn by doing

• always be posting

Tips from AllState insurance

• it’s a tactic, not an objective

• drive traffic to your own site

• get ideas by listening

• have clear objectives

• learn by doing

• always be posting

• experiment, track, refine: www.twitclicks.com

Tips from AllState insurance

• it’s a tactic, not an objective

• drive traffic to your own site

• get ideas by listening

• have clear objectives

• learn by doing

• always be posting

• experiment, track, refine: www.twitclicks.com

• pre-determine metrics

Tips from AllState insurance

• it’s a tactic, not an objective

• drive traffic to your own site

• get ideas by listening

• have clear objectives

• learn by doing

• always be posting

• experiment, track, refine: www.twitclicks.com

• pre-determine metrics

• find your followers

Tips from AllState insurance

• it’s a tactic, not an objective

• drive traffic to your own site

• get ideas by listening

• have clear objectives

• learn by doing

• always be posting

• experiment, track, refine: www.twitclicks.com

• pre-determine metrics

• find your followers

• don’t use marketing speak

my “take-home” points

social media will overtake marketing: CEO; Denuo

my “take-home” points

social media will overtake marketing: CEO; Denuo

my “take-home” points

Superior products and services are more important

than any marketing efforts

social media will overtake marketing: CEO; Denuo

my “take-home” points

Superior products and services are more important

than any marketing effortswork with partners not suppliers

social media will overtake marketing: CEO; Denuo

my “take-home” points

Superior products and services are more important

than any marketing efforts

Address detractors

work with partners not suppliers

social media will overtake marketing: CEO; Denuo

note the mommy bloggers

my “take-home” points

Superior products and services are more important

than any marketing efforts

Address detractors

work with partners not suppliers

social media will overtake marketing: CEO; Denuo

note the mommy bloggers

my “take-home” points

Superior products and services are more important

than any marketing efforts

Address detractors

work with partners not suppliers

leverage technology to determine what your consumers want

social media will overtake marketing: CEO; Denuo

note the mommy bloggers

my “take-home” points

Superior products and services are more important

than any marketing efforts

Address detractors

work with partners not suppliers

leverage technology to determine what your consumers want

be more comfortable to “let go” / loose control

social media will overtake marketing: CEO; Denuo

note the mommy bloggers

my “take-home” points

Superior products and services are more important

than any marketing efforts

Address detractors

work with partners not suppliers

leverage technology to determine what your consumers want

be more comfortable to “let go” / loose control

to digital natives, there’s no new media, just media

now what?• presentation online:

emarketingblog.co.za

• regular updates:

twitter.com/japies

• start planning your trip to:

ad:tech san francisco, April 2010

ad-tech.com/sf