Post on 13-May-2015
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Hitting the Mark with Your Links
Wednesday, August 3, 2011
Part 1: The Link Itself
Wednesday, August 3, 2011
One Way Link: A link from another website back to your
own website
Wednesday, August 3, 2011
One Way Links: Major factor in
determining Search Engine Authority of a
Website
Wednesday, August 3, 2011
Anchor Text: The words that make up your link
Wednesday, August 3, 2011
So Ask Yourself: Does Your Link Stink?
Wednesday, August 3, 2011
Never
Wednesday, August 3, 2011
Never
Wednesday, August 3, 2011
Never: Add Links that do not use Anchor Text or that use the wrong
Anchor Text
Wednesday, August 3, 2011
Wednesday, August 3, 2011
Components of a Good Link
1. Anchor Text
2. Landing page (Where do you send them?)
3. What’s on that Landing Page?
Wednesday, August 3, 2011
~6-8 Seconds to Capture a Web Visitors
Interest
Wednesday, August 3, 2011
Part 2: The Landing Page
Wednesday, August 3, 2011
Where are you sending your Traffic?
More clicks it takes them to get what they want, the more likelihood they will leave
Wednesday, August 3, 2011
1. Home Page2. Search Page3. Exact Search
Wednesday, August 3, 2011
Home Page?
Wednesday, August 3, 2011
Home Page?
Wednesday, August 3, 2011
Home Page?
Wednesday, August 3, 2011
Search Page?
Wednesday, August 3, 2011
Search Page?
Wednesday, August 3, 2011
Search Page?
Wednesday, August 3, 2011
Exact Search!!
Wednesday, August 3, 2011
Exact Search!!
Wednesday, August 3, 2011
Exact Search!!
Wednesday, August 3, 2011
Figure out Right Now! How far can you send
them?
Wednesday, August 3, 2011
What’s On the Page?
1. What they wanted?
2. Title tags that match your anchor text?
3. Content on page that matches anchor text??
4. Lead conversion?
Wednesday, August 3, 2011
Why Exact URL?
1. Search Engines can crawl them
2. It’s exactly what they want
3. IDX will always keep info fresh
Wednesday, August 3, 2011
Some Spots You Shouldn’t Forget to
include Links
Wednesday, August 3, 2011
Some Spots You Shouldn’t Forget to
include Links
Wednesday, August 3, 2011
Grabbing their Attention
Wednesday, August 3, 2011
If you are interested in an IDX Solution:(206) 395-6254
Wednesday, August 3, 2011