2

Relevant Information

Actionable Insights

SmarterDecisions

BetterOutcomes

IBM on Business Analytics

1990 PowerPlay

2003 ReportNet

What on Earth made this thing so unique?

3 Great Features: All Time Horizons

3 Great Features: Progressive Interaction

7 7

SALES REP

EXECUTIVE

CUSTOMERSERVICE

HR

MARKETING

INDIVIDUAL CONTRIBUTOR

FINANCE MANAGER

BUSINESS ANALYST

3 Great Features: Collaborative Business Intelligence

All Time Horizons Progressive Interaction

SALES REP

EXECUTIVE

CUSTOMERSERVICE

HR

MARKETING

INDIVIDUAL CONTRIBUT

OR

FINANCE MANAGER

BUSINESS ANALYST

Collaborative Business Intelligence

All in ONE place, all in ONE product

Introducing iPhone in the world of BI

Unified & Customizable workspace

C O G N O S

A revolutionary BI workspace delivered on a single proven platform

with seamless upgrade.

All Time Horizons

Progressive Interaction

Highly collaborative environment

Real-Time Analytics embedded

Powerful Statistics Embedded

Disconnected and Mobile Support

Looking VERY cool

Expanded definition of BI

Breadth of BI Capabilities

Scorecards & Dashboards, Reports

Ad Hoc QueryAnalysis & Data

Exploration

Trend & Statistical Analysis

What If Scenario Modeling

Predictive Modeling

1

Expanded definition of BI

Cost Effective Scale

Breadth of BI Capabilities

Scorecards & Dashboards, Reports

Ad Hoc QueryAnalysis & Data

Exploration

Trend & Statistical Analysis

What If Scenario Modeling

Predictive Modeling

1

2

Flexible AccessWork Disconnected Mobile Events & Alerts

Expanded definition of BI

Cost Effective Scale

Breadth of BI Capabilities

Scorecards & Dashboards, Reports

Ad Hoc QueryAnalysis & Data

Exploration

Trend & Statistical Analysis

What If Scenario Modeling

Predictive Modeling

1

2

Flexible AccessWork Disconnected Mobile Events & Alerts

Expanded definition of BI

Revolutionary Way to work with BI – Unified Workspace

Cost Effective Scale

3

Breadth of BI Capabilities

Scorecards & Dashboards, Reports

Ad Hoc QueryAnalysis & Data

Exploration

Trend & Statistical Analysis

What If Scenario Modeling

Predictive Modeling

1

2

What If Scenario Modeling

Predictive Modeling

• Ad Hoc Query• Analysis & Data

Exploration

Trend & Statistical Analysis

How are we doing?

Scorecards & Dashboards,

Reports

Immediate Insights to Business Performance

Breadth of BI capabilities

What If Scenario Modeling

Predictive Modeling

Scorecards & Dashboards,

Reports

Ad Hoc Query, Analysis & Data

Exploration

Why? Deeper Analysis of Trends & Patterns

Trend & Statistical Analysis

Breadth of BI capabilities

What should we be doing? Foresight to Plan & Allocate Resources

What If Scenario Modeling

Predictive Modeling

Scorecards & Dashboards,

Reports, Real-time Monitoring

• Ad Hoc Query• Analysis & Data

Exploration

Trend & Statistical Analysis

Breadth of BI capabilities

© 2011 IBM Corporation

Breadth of BI capabilities differentiated

Flexible AccessWork Disconnected Mobile Events & Alerts

Expanded definition of BI

Revolutionary Way to work with BI – Unified Workspace

Cost Effective Scale

3

Breadth of BI Capabilities

Scorecards & Dashboards, Reports

Ad Hoc QueryAnalysis & Data

Exploration

Trend & Statistical Analysis

What If Scenario Modeling

Predictive Modeling

1

2

© 2011 IBM Corporation

How our platform is differentiatedPlatform as an enabler to all these capabilities

© 2011 IBM Corporation

Platform - Proof of differentiation

Flexible AccessWork Disconnected Mobile Events & Alerts

Expanded definition of BI

Revolutionary Way to work with BI – Unified Workspace

Cost Effective Scale

3

Breadth of BI Capabilities

Scorecards & Dashboards, Reports

Ad Hoc QueryAnalysis & Data

Exploration

Trend & Statistical Analysis

What If Scenario Modeling

Predictive Modeling

1

2

Dashboards Reporting Query

Value of the Unified WorkspaceMultiple Products and Interfaces for Business Analytics• Multiple overlapping and inconsistent interfaces for different capabilities• Decisions made without transparency or alignment from others • Users have varied skills and needs• Disconnected and interrupted path from one capability to another

Analysis What If & Planning

Stats & Predictive

Dashboards & Scorecards Reporting Query

Value of the Unified WorkspaceOne Place For All Business Analytics!

Analysis What If & Planning

Stats & Predictive

UNIFIED WORKSPACE

• All capabilities – From one place without jumping to different, disconnected interfaces

• Collaborative BI – Form decision networks to establish accountability and accelerate alignment

• Progressive interaction – Interact and analyze information based on your needs & skills

• All Time Horizons – View historical, do analysis, model scenarios, and predict future results from one place

© 2011 IBM Corporation

Unified Workspace is differentiated in the market

← No capabilities

← Limited capabilities

← Full capabilities

← No capabilities

← Limited capabilities

← Full capabilities

← No capabilities

← Limited capabilities

Proof of differentiation

Explore interactively on a dashboard

Search assisted authoring for ease of use

Add other capabilities as needed for users with various skills/ needs

Flexible AccessWork Disconnected Mobile Events & Alerts

Expanded definition of BI

Revolutionary Way to work with BI – Unified Workspace

Cost Effective Scale

3

Breadth of BI Capabilities

Scorecards & Dashboards, Reports

Ad Hoc QueryAnalysis & Data

Exploration

Trend & Statistical Analysis

What If Scenario Modeling

Predictive Modeling

1

2

Progressive Interaction

• No one has the exact same skill set as another person• And no one has the exact same interest as another person• Each user interacts with the UI in a more progressive way

Target User Problem Interaction Value Received

Executive Busy & needs info now Dashboard 360 degree view

Biz User Who is buying what? Exploration Ease of use

Manager Why are sales low? Collaboration Fact based aligned decisions

Biz Manager Future product prices? What if Scenario View possibleimpact

Advanced user

No existing report for problem?

Business Insight Advanced

Self service reporting

Analyst Market positioning? External data Self service data

Progressive Interaction differentiated in the market

No capabilities →

Limited capabilities/Somewhat →

Full capabilities →

No capabilities →No capabilities →

Filtering, sorting, change charts for easy exploration in one place

Proof of differentiation

Do more in Business Insight Advanced

Self service authoring with external data

Flexible AccessWork Disconnected Mobile Events & Alerts

Expanded definition of BI

Revolutionary Way to work with BI – Unified Workspace

Cost Effective Scale

3

Breadth of BI Capabilities

Scorecards & Dashboards, Reports

Ad Hoc QueryAnalysis & Data

Exploration

Trend & Statistical Analysis

What If Scenario Modeling

Predictive Modeling

1

2

All Time Horizons

39

Sales results to

date

Customer SLAs met?Price compared to

market?

Impact of changing sales

model?

© 2011 IBM Corporation

All Time Horizons differentiated in the market

No capabilities →

Full capabilities →

Limited capabilities →

Full capabilities →

Limited capabilities →

No capabilities →

Full capabilities →

Limited capabilities →

All Time Horizons - Proof of differentiation

Understand the past trends to determine future outcomes with Reports & Cognos Statistics

Understand present activities with Real-time MonitoringPlan possible futures with

What If Scenario Planning

Predict futures based on past with SPSS

Flexible AccessWork Disconnected Mobile Events & Alerts

Expanded definition of BI

Revolutionary Way to work with BI – Unified Workspace

Cost Effective Scale

3

Breadth of BI Capabilities

Scorecards & Dashboards, Reports

Ad Hoc QueryAnalysis & Data

Exploration

Trend & Statistical Analysis

What If Scenario Modeling

Predictive Modeling

1

2

Approves one report & adds comments to

another

Monitors Real-time data & comments

on activities

Collaborative BI

44

Should our product mix & prices change

this year?

Creates community & activities

Reports BI evidence of impact on product mix & price changes

Designs workspace, reports & workflows

Predicts advertising impact on sales

© 2011 IBM Corporation

Collaborative BI differentiated in the market

Collaborative BI

← No capabilities

← Full capabilities

← Limited capabilities

Proof of differentiation

Collaborate with comments and annotations

Collaborate with activities on a dashboard

Collaborate & add BI evidence in activities in Lotus Connection

Extended Mobile Support

Active Reports – Disconnected Analytics offline in your browser(You can get you demo dashboard to play with this presentation)

Summary

All Time HorizonsCollaborative BI

Unified Workspace Progressive Interaction

Flexible AccessWork Disconnected Mobile Events & Alerts

Expanded definition of BI

Revolutionary Way to work with BI – Unified Workspace

Cost Effective Scale

3

Breadth of BI Capabilities

Scorecards & Dashboards, Reports

Ad Hoc QueryAnalysis & Data

Exploration

Trend & Statistical Analysis

What If Scenario Modeling

Predictive Modeling

1

2

52