Acrolinx Under the Hood

Transcript of Acrolinx Under the Hood

Under the Hood

Dr. Adam Taylor Deb Symons

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Why This Matters?

Methodology• 2 similar documents (High

Acrolinx Score vs. Low Acrolinx Score)

• Text Only

Methodology• Isolated A/B test – research

participants only saw one version of the content

Methodology• Viewers asked specific questions

about brand perception, conversion and purchase intent

Conclusions

• Quality matters… a lot!• Focusing on big changes• Quality at scale is possible

12 WAYS TO GOVERN MARKETING CONTENT IN A COMPLEX ORGANIZATION

CONTENT CONNECTIONS 2016

This FREE, one-day virtual conference brings together leading keynote speakers and cutting-edge brands to help you understand the hottest topics in content marketing. You’ll learn from industry giants such as Joe Pulizzi, Robert Rose, Ann Handley, Scott Brinker, Andrew Davis, Jeff Bullas, and more — all from the comfort of your computer.

Wolfgang Lipper

We cant display the whole text from the Landingpage because of readability. Text would be to small to fit on that format.

Christiaan Myrberg

The final sentence here needs some editing. Can we change it and take a new screenshot? I propose:"Following the German-speaking conference on November 2, acclaimed speakers Doug Kessler, Rahel Anne Bailie, and Mathias Maul — as well as clients such as Alan Miller from RS Components — will be sharing their insights for the European region on November 3."

Deb Symons

This slide looks fine for the Europe presentation but we also have the US presentation and this slide will make no sense. Are you building a new slide for the US or should I just include the visual that was here before

Deb Symons

The title should be Content Connections 2016 an we are using the visual from the Content Connections Landing page. We want to end the presentation announcing Content Connections

Wolfgang Lipper

What do we write here? And what Visual should appear here?

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Acrolinx Under the Hood

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