Under the Hood

Dr. Adam Taylor Steve Rotter

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RECORDING & SLIDESAVAILABLE

Why This Matters?

Methodology• 2 similar documents (High

Acrolinx Score vs. Low Acrolinx Score)

• Text Only

Methodology• Isolated A/B test – research

participants only saw one version of the content

Methodology• Viewers asked specific questions

about brand perception, conversion and purchase intent

Conclusions

• Quality matters… a lot!• Focusing on big changes• Quality at scale is possible