RESULTSachieving..

CREATED BY scott jeffrey DESIGNED BY melissa thornton

© 2 0 0 9 T h e C u l t B r a n d i n g C o m p a n y

w w w . c u l t b r a n d i n g . c o m

Some of us will do our jobs well and some will not, but we will be judged by only one thing—the result.

“

”

-Vince Lombardi

We operate in an ocean of demand.

Most executives focus on activities, not results.

. . .

busyness business

Perfection of means and confusion of ends seem to characterize our age.

“

”-Albert Einstein

Hint: If you manage your business-related activities with to-do lists, you are NOT effective.

.

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activity productivity. .. .

Productivity for the knowledge worker means the ability to get the right things done. It means effectiveness. Knowledge work is defined by its results.

.“

”-Peter Drucker

.

To achieve greater results, invest more time thinking through a project with a

results- oriented

lens.

Results planning requires mastery of three vital questions.

? ? ?

question one?

What is our end picture?(what will the project look like when it’s done?)

Invest time envisioning the big picture instead of jumping into an endless series of to dos.

. . .

question two?

What are the necessary conditions to realize your

end picture?

..

A flower blooms under the appropriate conditions: a delicate balance of water, soil, and sunlight.

Determine the conditions that need to be in place for the end picture to come into full bloom.

..

Brainstorm and strategically analyze the problem while keeping the end result firmly in mind.

satisfy each condition?

question three?

What results-driven activities are needed to . . .

Instead of asking, What do I need to do next?

Ask,What is the result I’m after?

ALL activities should move you closer to achieving your end picture.

. . .

(If it’s not, stop doing it.)

Main ObjectiveSTART HERE:The ENDPicture

NecessaryConditions

Results-Driven Activities

This top-down approach will help you stay focused on the bigger picture without getting lost in a sea of endless activities.. . .

in your business.

Results planning helps you stay focused on what’s most important

In theory it is. In practice it isn’t.Seems simple, right?

It takes time to develop a results-oriented mindset because we are conditioned to think in terms of activities and to-do lists.

. .. . .

Every small incremental shift you make towards a results-oriented mindset can positively impact your productivity.

Good News!

.. .

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Your new results mindset will help your organization stay perpetually connected to a larger, shared vision.

. .

Your team will conduct shorter meetings.(This is benefit enough!)

Results planning will help you make smarter, quicker decisions (because you’ll have clarity and direction).

..

You’ll become more effective at serving your customers and growing your business.

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for more on increasing your effectiveness in the workplace,

visit: www.cultbranding.com/workplace

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from the creative minds @ www.cultbranding.com