Post on 19-Dec-2014
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Better Photography
Skills to Improve
YOUR Library’s Image
Dr. Curtis R. Rogers,CommunicationsDirector
Pamela Hoppock, Youth Services Consultant
If they don’t know what you’re library is doing, then you’re not telling them!
Understanding your community. How do I currently reach patrons? How could I do a better job? Budget for PR!
Some Basic PR Concepts
It all depends.
Release formsand Permissions
Exercise caution When in doubt get a
signed release form Post your library’s
policy online and in the building
Announce before programs
Take these steps
Sample policy http://www.hcpl.net/about/guidelines-photo-permissions
Photo permissions at the Library – a blog http://www.davidleeking.com/2009/11/10/photo-permissions-at-the-
library/#.VEZxZyLF_wi
Article about related laws http://www.photoattorney.com/photography-not-allowed-33-photographs-
of-a-local-library/
Take these steps
Webcams/phone cams Point and shoot Intermediate Advanced Consumer Prosumer dSLR Professional dSLR
Types of digital cameras
Wideangle zoom
Standard Superzoom Telephoto
zoom Macro Fisheye
Camera lenses
What are pixels? The word "pixel" means a picture element. Every photograph, in digital form, is made up of pixels. They are the smallest unit of information that makes up a picture. Usually round or square, they are typically arranged in a 2-dimensional grid.
Pixels
Setting the Right F-Stop for Your Digital Photo
• Use an almost-wide-open f-stop to boost sharpness.
• Adjust your depth of fieldby moving f-stops.
• Avoid too-small f-stops.
Shutter Speed
Think Critically About How Your Library Is Portrayed
What do you like?What would you change?
DSLR Basics
http://www.canonoutsideofauto.ca
What makes a good
photograph?
Rule of Thirds The rule of thirds is the simplest rule of
composition. All you do is take your frame and overlay a grid of nine equal sections. This means you split the vertical space into three parts and the horizontal space into three parts.
Composition
Photographing your subject straight-on is sometimes the right choice, but you can create visual impact by moving the camera left, right, above, and below.
Perspective
Manual settings Natural light Indoor lighting Consider all options!
Light
Auto focus modesFO
CU
S
http://photographylife.com/dslr-autofocus-modes-explained
Indoor Outdoor Landscape mode? Portrait mode? Frame the image
Location
Tablets and Phones
Tips Apps vs built in cameras
Other Devices
First…
If you’re going to use it like a camera, treat it like a camera
Ditch the flash
Smartphone flashes don't actually flash.
They are just glorified LED flashlights
Finally…
• Switch on your grid • Use your finger to focus• And on the iPhone: to adjust
lighting• Stabilize your phone• Don’t use your digital zoom
Apps
Camera and editing apps combined:
Camera+ Pro Camera 7
Filter and Editing Apps:
SnapseedVSCO CamBeFunkyPicMonkeyPhoto Editor by AviaryAdobe Photoshop ExpressPixlr Express
Pixlr.com Use express mode
Upload and edit your image
Crop, adjust colors, use effects, etc.
EDIT, EDIT, EDIT!
Thank you!
Dr. Curtis R. Rogers Communications
Director 803-734-8928 crogers@statelibrary.sc.
gov
Pamela Hoppock Youth Services Consultant 803-734-8646 phoppock@statelibrary.sc.
gov