Post on 29-May-2018
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COMPARATIVE STUDY OF PARLE INDIA
PVT. LTD & BRITANIA INDIA LTD.
PRESENTED BY :
PRAVEEN KUMAR
SAWANT SINGHSUVADEEP BANERJEE
MRITYUANJAY KUMARDANIEL KHARMALKI
(G2)
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PARLE INDIA PVT. LTD.
y Established in 1929 by Narrotam Das Chauhan.
y 1st brands Parle Glucose and Parle Monaco
y Multimillion US $ companyy Market leader in many products
yWon acclaim at the Monde selection since 1970
y
40% share of the total biscuit markety 15% share of the total confectionery market
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DEMERITS OF PRODUCTION LINE
y First is the waste materials fallen on ground. Suchwaste material is of 1% which goes into total
waste.y Second types of waste are the biscuit collected in
tray of the multi-pack wrapping machine, sincethese biscuit are broken they are not packed and
sold to the customer but collected in other trayand sold as broken pieces and sold for less pricefor cattle feeding.
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PROCESSES
y ROTARY MOULD
y BISCUIT BAKING OVEN
y COUNTING UNITy SUGAR GRINDER
y MULTIPACK WRAPPING MACHINE
y POLY BAGS
y SEALING MACHINE
y TAPPING MACHINE
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FUTURE PLANNING
y The company wants to increase the profitabilityby selling of maximum quantity.
y The Company has achieve huge reputation andbrand name now the company has a betterposition in global market.
y The company does business in many country such
as New Zealand, France Australia and many morecountry.
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CORPORATE SOCIAL RESPONSIBILITY
y As a part of Corporate Social Responsibility PolicyParle is keenly involved in the overall development of
younger generation with focused endeavor to built
New Face of India and spread happiness & joy all over.y Every year, Parle organizes Saraswati Vandana in the
state of West Bengal during the festival of SaraswatiPuja, inviting schools from all across the state to
participate. The involvement in cultural activities hasseen the inception of Golu Galata in Tamil Nadu, heldduring Navratri. Thousands of families participateand celebrate the occasion on a grand scale.
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BRITANNIA INDIA LTD.
y Established in 1 9 .
y Britannia Industries Limited manufactures, sells, andexports bakery and dairy products in India and
internationally.
y Britannia Industries is seeking shareholderspermission for a proposal to up its borrowing limit toRs.20 billion to chase inorganic growth opportunities.
y Net sales and PAT of the company is expected to growat a rate of 13% and 7% over 200 to 2011 respectively.
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BRI I L RE RT
YEAR 2007 200 200 - 2009 2009 - 2010
SALES 2584.80 3157.79 3416.60
GROSS PROFIT 272.30 286.80 211.18
PURCHASES 1,479.40 1,767.06 1877.14
NET PROFIT 191.00 180.40 116.50
E.P.S 79.92 75.51 88.58
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IT APPLICATION
y Britannia Industries td , one of Indias leading foodcompanies, recentlyselected Hewlett-Packard (HP) Indiato implementa comprehensive IT outsourcingand
transformation projectthatwill includeinfrastructuresolutions, P pplication ervices, consultingandoutsourcedservices. This makesBritanniathe first majorFMCG Companyto comprehensively outsourceits IToperationsincludingthedata center (DC). Thisstrategic
outsourced partnership at Indias best known foodcompanywill help thevariousgrowthand businesstransformationinitiativeswithinBritanniaandensureitslong-term competitive position.
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MANPOWERPLANNINGy Manpower planninghastaken onanewdynamic roleandisnowseenasa key businessactivityininternational business.
y Beableto usethe mostappropriateapproachtoyour businesssuccession planning process
y Beableto do business mappingandBPR
y Understandand beableto implementthenewdynamic manpowersystem
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y The success of the GAIN and NaandiFoundation partnerships.
y Collaborated with other NGOs like theNavjyoti Foundation to supply iron fortifiedbiscuits for children in order to supplementtheir nutrition needs.
y Continued to partner with the UNWFP (UnitedNations World Food Program) to supplycustomized biscuits to at risk populationsacross countries.
CORPORATE SOCIAL RESPONSIBILITY
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TARGETING CUSTOMERSy Outlet across the country.
y Originally packed in the wax paper pack, today it
is available in a contemporary, premium packwith attractive side fins.
y The new airtight pack helps to keep the biscuitsfresh and tastier for a longer period
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BRITANNIA
VS
PARLE
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Business
Description Britannia Parle
Established 1896 1929
Nature of business Public ltd Family run business
No of manufacturing units 5 own ,40CMU 8 own units ,60 CMU
Market share ( value) 32.80% 32.94%
Ads Major methods Cricket events and players Celebrities endorse ment
New areas of promotion Environment Health and wellness
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BRANDS PITCHED AGAINST EACH
OTHER
Category Britannia Parle Leader
Glucose Tiger P rle -G P rle-G
M rie M rie Gol P rle M rie M rie Gol
S lty sn cks 50-50 Kr ck J ck Kr ck J ck C oco c ips Goo y Hi e n seek Goo y
Milk Milk ikis Milk s k ti Milk ikis
Bour on Bour on Hi e n Seek Bour on
Nice Nice ------ Brit nni Nice
Multi gr in Nutri c oice ----- Nutri c oice
Cre m Cre m Tre t Kre ms Cre m tre ts
Cookie Goo y 0- 0 Goo y
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CONCLUSION
More consumersseem to be munching on Parle biscuitswhilesipping ontheirhot cuppa,whichis probablywhythe companyissaidto havetoppledBritannia Industries'
number one positionto becomethe largestselling biscuitcompanyin India.
Withatotal turnover ofaround Rs 4,000 cr coming frombiscuits, Parle Productshasemergedasthe clear marketleader,withadifference ofalmost Rs 1,000 cr. BritanniaIndustriesreportedaturnover of Rs 3,400 cr forthefinancial year 2009-10,with biscuits contributingaroundRs 3,000 cr.
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