Accurate Institue of Management Technology

8/9/2019 Accurate Institue of Management Technology

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COMPARATIVE STUDY OF PARLE INDIA

PVT. LTD & BRITANIA INDIA LTD.

PRESENTED BY :

PRAVEEN KUMAR

SAWANT SINGHSUVADEEP BANERJEE

MRITYUANJAY KUMARDANIEL KHARMALKI

(G2)


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PARLE INDIA PVT. LTD.

y Established in 1929 by Narrotam Das Chauhan.

y 1st brands Parle Glucose and Parle Monaco

y Multimillion US $ companyy Market leader in many products

yWon acclaim at the Monde selection since 1970

y

40% share of the total biscuit markety 15% share of the total confectionery market


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DEMERITS OF PRODUCTION LINE

y First is the waste materials fallen on ground. Suchwaste material is of 1% which goes into total

waste.y Second types of waste are the biscuit collected in

tray of the multi-pack wrapping machine, sincethese biscuit are broken they are not packed and

sold to the customer but collected in other trayand sold as broken pieces and sold for less pricefor cattle feeding.


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PROCESSES

y ROTARY MOULD

y BISCUIT BAKING OVEN

y COUNTING UNITy SUGAR GRINDER

y MULTIPACK WRAPPING MACHINE

y POLY BAGS

y SEALING MACHINE

y TAPPING MACHINE


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FUTURE PLANNING

y The company wants to increase the profitabilityby selling of maximum quantity.

y The Company has achieve huge reputation andbrand name now the company has a betterposition in global market.

y The company does business in many country such

as New Zealand, France Australia and many morecountry.


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CORPORATE SOCIAL RESPONSIBILITY

y As a part of Corporate Social Responsibility PolicyParle is keenly involved in the overall development of

younger generation with focused endeavor to built

New Face of India and spread happiness & joy all over.y Every year, Parle organizes Saraswati Vandana in the

state of West Bengal during the festival of SaraswatiPuja, inviting schools from all across the state to

participate. The involvement in cultural activities hasseen the inception of Golu Galata in Tamil Nadu, heldduring Navratri. Thousands of families participateand celebrate the occasion on a grand scale.


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BRITANNIA INDIA LTD.

y Established in 1 9 .

y Britannia Industries Limited manufactures, sells, andexports bakery and dairy products in India and

internationally.

y Britannia Industries is seeking shareholderspermission for a proposal to up its borrowing limit toRs.20 billion to chase inorganic growth opportunities.

y Net sales and PAT of the company is expected to growat a rate of 13% and 7% over 200 to 2011 respectively.


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BRI I L RE RT

YEAR 2007 200 200 - 2009 2009 - 2010

SALES 2584.80 3157.79 3416.60

GROSS PROFIT 272.30 286.80 211.18

PURCHASES 1,479.40 1,767.06 1877.14

NET PROFIT 191.00 180.40 116.50

E.P.S 79.92 75.51 88.58


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IT APPLICATION

y Britannia Industries td , one of Indias leading foodcompanies, recentlyselected Hewlett-Packard (HP) Indiato implementa comprehensive IT outsourcingand

transformation projectthatwill includeinfrastructuresolutions, P pplication ervices, consultingandoutsourcedservices. This makesBritanniathe first majorFMCG Companyto comprehensively outsourceits IToperationsincludingthedata center (DC). Thisstrategic

outsourced partnership at Indias best known foodcompanywill help thevariousgrowthand businesstransformationinitiativeswithinBritanniaandensureitslong-term competitive position.


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MANPOWERPLANNINGy Manpower planninghastaken onanewdynamic roleandisnowseenasa key businessactivityininternational business.

y Beableto usethe mostappropriateapproachtoyour businesssuccession planning process

y Beableto do business mappingandBPR

y Understandand beableto implementthenewdynamic manpowersystem


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y The success of the GAIN and NaandiFoundation partnerships.

y Collaborated with other NGOs like theNavjyoti Foundation to supply iron fortifiedbiscuits for children in order to supplementtheir nutrition needs.

y Continued to partner with the UNWFP (UnitedNations World Food Program) to supplycustomized biscuits to at risk populationsacross countries.

CORPORATE SOCIAL RESPONSIBILITY


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TARGETING CUSTOMERSy Outlet across the country.

y Originally packed in the wax paper pack, today it

is available in a contemporary, premium packwith attractive side fins.

y The new airtight pack helps to keep the biscuitsfresh and tastier for a longer period


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BRITANNIA

VS

PARLE


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Business

Description Britannia Parle

Established 1896 1929

Nature of business Public ltd Family run business

No of manufacturing units 5 own ,40CMU 8 own units ,60 CMU

Market share ( value) 32.80% 32.94%

Ads Major methods Cricket events and players Celebrities endorse ment

New areas of promotion Environment Health and wellness


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BRANDS PITCHED AGAINST EACH

OTHER

Category Britannia Parle Leader

Glucose Tiger P rle -G P rle-G

M rie M rie Gol P rle M rie M rie Gol

S lty sn cks 50-50 Kr ck J ck Kr ck J ck C oco c ips Goo y Hi e n seek Goo y

Milk Milk ikis Milk s k ti Milk ikis

Bour on Bour on Hi e n Seek Bour on

Nice Nice ------ Brit nni Nice

Multi gr in Nutri c oice ----- Nutri c oice

Cre m Cre m Tre t Kre ms Cre m tre ts

Cookie Goo y 0- 0 Goo y


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CONCLUSION

More consumersseem to be munching on Parle biscuitswhilesipping ontheirhot cuppa,whichis probablywhythe companyissaidto havetoppledBritannia Industries'

number one positionto becomethe largestselling biscuitcompanyin India.

Withatotal turnover ofaround Rs 4,000 cr coming frombiscuits, Parle Productshasemergedasthe clear marketleader,withadifference ofalmost Rs 1,000 cr. BritanniaIndustriesreportedaturnover of Rs 3,400 cr forthefinancial year 2009-10,with biscuits contributingaroundRs 3,000 cr.


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