Post on 21-Jan-2015
description
About the Mo in SoLoMoMobile Monday Bxl – 12th of December 2011
Dorien Aerts@theonehitwonder
Mobile evangelist @www.mobilevikings.com
• What about the Mo?• What about SoLoMo?• What about the future?
Since Q4 2010 sales smartphones > pc’s(via In the pocket)
Worldwide growth of 3G(via In the Pocket)
Mobile internet catches up with desktop internet(via In the Pocket)
Belgium
Today :
More than 2 million smartphones in BelgiumVia Isobar Mobile, mei 2011
Belgium
Today :
More than 2 million smartphones in BelgiumVia Isobar Mobile, mei 2011
2013 : 1 of 2 Belgians (5 million) has a smartphoneVia Insites Consulting
Our belief
Technology is ready
-> mobile internet is stable and fast enough for mobile social and local services
The proof?
Since Apple’s integration (ios 5), monthly signups to Twitter are up 25%.
http://www.iphoneclub.nl/155907/ios-5-zorgt-voor-25-procent-meer-twitter-aanmeldingen-per-maand/
What’s stopping us?
Via express.be
Trends
Mobile internet is getting cheaper
Smartphones are getting cheaper
• What about the Mo?• What about SoLoMo?• What about the future?
When do people use their smartphone? (Via In the Pocket)
Where do people use their smartphone?(Via In the Pocket)
What do people use their smartphone for?(via emerce.nl)
Conclusion
People have their smartphones with themall the timeeverywherefor all kinds of purposes
(+ technology is there)
Conclusion
Which makes it the perfect device
to connect with friendsto get local information and services
=> to go SoLo
Added value applications
Peak Performance Trails Maps Samsonite Travel Miles
Opportunities for marketeers are huge
-> extra way to market a service or product
• What about the Mo?• What about SoLoMo?• What about the future?
Augmented reality
Starchart